Director of CRM

We’re one of the fastest-growing global startups with a self-built e-commerce platform. We’re looking for a Director of CRM to own and scale our lifecycle marketing across email, SMS, and customer journeys.This role is responsible for driving repeat purchases, increasing LTV, and turning CRM into a consistent revenue channel.What you’ll doOwn retention performance: repeat rate, CRM revenue, LTV, AOV, and subscription metricsBuild and optimize end-to-end customer journeys (first purchase → repeat → loyalty → subscription)Lead all CRM campaigns and automated flows across email, SMS, and pushOwn the loyalty program — strategy, structure, and performanceDrive subscription growth and retention in partnership with product and data teamsBuild a strong testing culture (segmentation, offers, timing, messaging)Work closely with Brand to ensure CRM is aligned but still performance-drivenPartner with performance, product, and data to improve the full customer lifecycleWhat success looks likeIncreased repeat rate and CRM-driven revenueStrong loyalty engagement and subscription growthClear segmentation and more relevant customer communicationCRM becomes a predictable, scalable growth driverYou need to have5+ years in CRM / retention / lifecycle marketingStrong analytical skills and experience working with data and cohortsHands-on experience with CRM platforms (Klaviyo or similar)Experience owning loyalty programs and/or subscriptionsStrong cross-functional collaboration skills