Director of Digital Marketing & Advertising

Director of Digital Marketing & Advertising📍Milwaukee, WISearch is changing. Digital discovery is changing. This is your chance to lead what comes next.We’re looking for a Director of Digital Marketing & Advertising who can connect the entire digital journey—from the first search or ad impression to qualified demand and measurable sales impact.This is a hands-on leadership opportunity for someone who understands both traditional digital performance marketing and the rapidly evolving world of AI-powered search and discovery.Your Digital Playground🔎 Own SEO + AI Discovery strategy across traditional search, generative AI, LLMs & answer engines📈 Lead demand generation across paid search, paid social, programmatic, display & retargeting🎯 Build full-funnel campaigns that turn awareness into qualified leads⚙️ Strengthen marketing automation, lead nurturing & CRM alignment📊 Dig into performance data to improve ROI, visibility, engagement & lead quality💡 Guide integrated campaigns across digital, content, email, advertising & events👥 Lead and develop the advertising team while managing agencies, budgets & external partnersWhat Will Set You Apart✔️ 7+ years across digital marketing, demand generation, advertising or performance marketing✔️ Deep knowledge of SEO, paid media & campaign optimization✔️ Understanding of how AI search and changing discovery behaviors are reshaping the customer journey✔️ Marketing automation, CRM, CMS, web analytics & reporting knowledge✔️ Proven ability to lead people, agencies, budgets and cross-functional initiatives✔️ Bachelor’s degree in Marketing, Business, Communications, Digital Media, Advertising or a related fieldB2B marketing within manufacturing, industrial products, channel-driven sales or dealer/distributor environments is a strong plus.Why This Role Stands OutYou won’t be stepping in to manage one piece of the marketing engine. You’ll have the opportunity to influence how the brand gets discovered, how demand is created, and how digital marketing supports growth—while building the team and strategy behind it.If you’re equally comfortable talking SEO and AI discovery, paid media and pipeline, or strategy and team development, this could be a compelling next step.📩 Contact Vanessa Ramos to learn more.