Director of Digital Marketing

Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, and OpenAI Ads. The platform enables users to manage campaigns, optimization, tracking, and reporting through natural language conversation via ChatGPT, Claude, Gemini, or the PaidSync dashboard, without learning new tools. PaidSync integrates key analytics and measurement solutions, including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, to streamline targeting and performance insights. Built on a foundation of trust, every change is drafted for user review and requires approval before implementation, eliminating unexpected edits and spending. Founded by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified partner with Google, Meta, LinkedIn, and TikTok.Role Description The Director of Digital Marketing is a full-time, remote role responsible for leading PaidSync.ai’s digital growth strategy across all paid and owned channels. This role oversees the planning, execution, and optimization of multi-channel campaigns, including acquisition, engagement, and retention initiatives that highlight the value of PaidSync’s AI ad management platform. The Director will collaborate closely with product, sales, and customer success teams to define audience segments, shape messaging, and develop funnel strategies that drive qualified leads and revenue. Day-to-day responsibilities include setting digital marketing KPIs, managing budgets, analyzing performance data, running experiments, and ensuring consistent, data-driven improvements across the marketing ecosystem. The role also involves building and managing a small team and external partners, maintaining strong measurement frameworks, and staying ahead of digital marketing and AI trends relevant to PaidSync.ai’s customers.Qualifications Demonstrated expertise in Digital Strategy and Marketing, including multi-channel campaign planning, performance marketing, and lifecycle marketing.Experience in E-Commerce and Lead Generation, with a track record of building scalable acquisition funnels and optimizing conversion rates.Strong proficiency in Web Analytics, including usage of tools such as Google Analytics 4 and other measurement platforms to inform decisions.Proven ability to manage marketing budgets, set and track KPIs, and report on ROI for digital initiatives.Hands-on experience with paid media platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) and marketing automation tools.Strategic thinking combined with operational excellence; capable of moving between high-level planning and detailed execution.Excellent communication, collaboration, and leadership skills, with experience managing cross-functional stakeholders and mentoring team members.Bachelor’s degree