Director of Digital Marketing

Director of Digital MarketingSet within Langkawi’s 10-million-year-old rainforest overlooking Datai Bay, The Datai Langkawi has built a strong international reputation and a loyal following over more than three decades. Today, the resort combines this legacy with a continued commitment to evolving how guests discover, engage with and experience The Datai brand across an ever-changing digital landscape.We are looking for an experienced Director of Digital Marketing to join our Marketing team and shape the digital strategy of an established luxury hospitality brand with global appeal. The role spans the continued development of our website and The Datai App, paid media, search, CRM, marketing technology and analytics, as well as the considered adoption of AI and emerging technologies.Working as part of a dynamic Marketing team and closely with IT, Revenue and E-Commerce and specialist external partners, the Director of Digital Marketing will combine strategic thinking with strong technical expertise and a clear understanding of performance. The role offers considerable scope to identify new opportunities; challenge established approaches and determine how The Datai Langkawi’s digital ecosystem continues to evolve.As The Datai brand grows, the position also offers the opportunity for professional development beyond the property role, with potential progression into future cluster or corporate Digital Marketing leadership responsibilities.Key Responsibilities Include:Lead the Digital Marketing strategy, roadmap and budget, ensuring effective investment across key markets, channels and campaigns.Own the strategic development and performance of the resort website, including user experience, conversion, SEO, GEO, analytics and emerging search technologies.Lead the Marketing technology roadmap and continued development of The Datai App in collaboration with IT and specialist partners.Lead paid digital media strategy across search, display, metasearch, paid social and other relevant channels, continuously optimizing performance and return on investment.Manage and challenge digital agencies and technology partners, driving proactive recommendations, testing and innovation.Lead CRM and email marketing strategy, including segmentation, personalization, automation and lifecycle communications.Use analytics and performance data to identify opportunities and translate insights into clear strategic recommendations.Identify and evaluate relevant applications of AI, automation and emerging technologies across Marketing and the digital guest experience.Provide digital performance and platform expertise to support the wider social media strategy.Lead and develop the Digital Marketing team and contribute to building digital capability across the wider Marketing function.Candidate ProfileYou will be an experienced digital marketing professional with 8-10 years of progressive experience, including significant management responsibility for digital strategy, budgets, agencies, technology and performance. Experience within luxury hospitality, luxury travel or a premium consumer brand would be a strong advantage.You will bring strong knowledge of websites, SEO and emerging search, paid media, analytics, CRM and marketing technology, together with genuine curiosity about how AI and new technologies can be applied meaningfully rather than simply following trends.We are looking for someone who is analytical and technically confident, but equally able to see the bigger picture: someone who can identify opportunities, make sound investment decisions, challenge agencies and partners, and help us determine where our digital capabilities should go next.Strong leadership, stakeholder and project-management skills are essential, together with excellent written and spoken Business English and the attention to detail expected of a luxury hospitality brand.Latest by 28 September 2026