Director of Digital Marketing Growth & Customer Acquisition

About the CompanyBig Think Capital is a fast-growing financial services company dedicated to helping businesses access the capital they need to grow. We’re looking for a data-driven, creative, and results-oriented marketing leader to own our digital growth and customer acquisition strategy.About the RoleThe Director of Digital Marketing Growth & Customer Acquisition will lead all paid and organic digital marketing efforts for Big Think Capital, driving brand awareness and new customer acquisition. This role owns the strategy, execution, and optimization of digital advertising, email marketing, SEM, and social media campaigns — with a strong emphasis on measurable, ROI-driven results in a financial services context. This is a hands-on leadership role for a self-starter who thrives on turning data into action, testing creative approaches, and solving problems in a fast-paced, performance-driven environment.ResponsibilitiesDevelop and execute the overall digital marketing and customer acquisition strategy for Big Think Capital, aligned with company growth goalsPlan, launch, and manage paid advertising campaigns (running ads directly for Big Think Capital) across search, social, and display channelsOwn search engine marketing (SEM) strategy, including keyword strategy, bid management, and budget optimizationLead social media marketing efforts to build brand awareness and engage target audiencesDesign, execute, and optimize email marketing campaigns and nurture sequences to drive engagement and conversionBuild and monitor performance dashboards; use data and analytics to continuously test, measure, and improve campaign performanceSet clear, measurable goals (CAC, ROAS, conversion rates, pipeline growth) and report regularly on performance against targetsIdentify and test new channels, creative approaches, and audience segments to drive efficient customer acquisitionCollaborate cross-functionally with sales, creative, and leadership teams to ensure marketing efforts support broader business objectivesManage marketing budget allocation across channels to maximize return on investmentStay current on financial services marketing trends, compliance considerations, and competitive landscapeQualificationsMinimum 3 years of experience in digital marketing, with a strong preference for candidates with financial services / fintech digital marketing experienceProven track record running paid advertising campaigns with measurable resultsHands-on experience with email marketing platforms and campaign managementStrong working knowledge of search engine marketing (SEM/PPC) and social media advertisingDemonstrated ability to build brand awareness while driving new customer acquisitionData-driven mindset with strong analytical skills — comfortable working with performance metrics, dashboards, and reporting toolsCreative problem-solver who can balance strategic thinking with hands-on executionExcellent communication and project management skillsSelf-motivated with the ability to work independently and manage multiple priorities in a fast-paced environmentBachelor’s degree in Marketing, Business, or related field preferred (or equivalent experience)Required SkillsSomeone who is equal parts strategist and doer — a goals-oriented professional who can dig into the data, spot opportunities, and bring creative ideas to life across ads, email, search, and social. You should be comfortable owning outcomes, not just executing tactics.