Director of Digital Media

Company Description Sama Al Arabia is a full-service media agency specializing in Media Planning & Buying, Content Creation, and Public Relations. The agency is committed to delivering high-quality, integrated media solutions that help clients build strong brands and reach target audiences effectively. Sama Al Arabia partners with a diverse range of organizations, offering strategic guidance and execution across traditional and digital channels. Team members collaborate closely with clients and internal stakeholders to drive measurable impact and long-term relationships.Role Description The Director of Digital Media is a full-time, on-site role based in Riyadh, Saudi Arabia. This role oversees the planning, development, and execution of digital media strategies across platforms, ensuring alignment with client objectives and agency standards. Day-to-day responsibilities include leading digital campaign planning, managing media buying and optimization, supervising social media activities, and coordinating with content, PR, and account teams. The Director of Digital Media will analyze performance data, prepare reports, guide budget allocation, and provide strategic recommendations to enhance reach, engagement, and ROI. The role also involves mentoring team members, maintaining strong client relationships, and staying current with digital trends and industry best practices.QualificationsStrong expertise in Media Planning and Digital Media, with a track record of managing multi-channel campaigns.Proficiency in Digital Strategy and Marketing, including developing integrated plans and driving measurable outcomes.Hands-on experience with Social Media Marketing across major platforms and tools, including performance tracking and optimization.Proven leadership skills, including team management, stakeholder communication, and cross-functional collaboration.Ability to interpret analytics and reporting tools, turning insights into actionable recommendations.Experience working within media or advertising agencies, preferably in the MENA region.Bachelor’s degree in Marketing, Communications, Media, Business, or a related field; advanced degree is an advantage.Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.Fluency in English; proficiency in Arabic is highly beneficial.