Director of Marketing

ROLE OVERVIEWThe Director of Marketing is a senior leadership role responsible for developing and executing the comprehensive marketing strategy for Chesapeake Homes. This position owns brand positioning, demand generation, digital presence, and community marketing — and leads the marketing team to deliver measurable results aligned to company revenue and growth goals. The Director reports to the President and partners closely with the Sales department to drive pipeline, buyer engagement, and long-term brand equity.ROLE DETAILSDepartment: MarketingSTRATEGIC LEADERSHIPDevelop and own the annual marketing strategy aligned to company sales goals and growth targetsDefine department-wide KPIs and establish reporting cadences to executive leadership on marketing performanceLead brand positioning strategy, ensuring consistent messaging and identity across all communities, channels, and customer touchpointsIdentify market opportunities, emerging trends, and competitive threats, and translate insights into actionable strategyPartner with the Director of Sales / CEO to align marketing investment with revenue priorities and new community launchesTEAM LEADERSHIP & DEVELOPMENTRecruit, hire, develop, and retain a high-performing marketing & online sales teams including Marketing Coordinators, Digital Marketing, and Online Sales Counselor staffSet clear performance expectations, conduct regular reviews, and provide ongoing coaching and professional developmentDefine team structure and delegate responsibilities appropriately, ensuring execution at the coordinator levelFoster a culture of accountability, creativity, and continuous improvement within the marketing departmentBUDGET & VENDOR MANAGEMENTOwn the annual marketing budget — develop and present budget allocations to leadershipApprove marketing expenditures, vendor contracts, and agency relationshipsEvaluate and optimize spend across all channels, measuring cost-per-lead and return on marketing investmentNegotiate contracts and manage relationships with creative agencies, media partners, and vendorsBRAND & CREATIVE DIRECTIONOwn and steward the Chesapeake Homes brand — define standards, guidelines, and visual identityProvide strategic creative direction for all collateral including ads, brochures, flyers, invitations, and signageApprove all external-facing copy for website, advertising, and marketing materialsOversee product photography, video production, and visual storytelling across communitiesDirect sales office design, and corporate branding for new communitiesDIGITAL MARKETING STRATEGYSet strategy and own outcomes for all digital marketing channels including SEO, paid digital, email, and social mediaOversee website strategy, user experience, and ongoing content direction — delegate maintenance to the teamDirect social media strategy and brand voice across platforms (Facebook, LinkedIn, Houzz, Pinterest, YouTube, and others)Oversee management of external listing platforms (BDX, Zillow, etc.) and ensure accuracy and performanceLead the development and deployment of email marketing campaigns aligned to buyer journey stagesOwn CRM strategy, data integrity, and lead management processes in partnership with the online sales teamCOMMUNITY & MARKET OUTREACHServe as a senior representative of Chesapeake Homes in key industry organizations (Home Builders Association, SMC, Realtors Association, etc.)Build and maintain strategic relationships with realtor partners, community stakeholders, and media contactsDirect the planning and execution of realtor and community events in partnership with the sales teamCoordinate marketing efforts for new community launches including signage, model setup, and promotional campaignsSALES PARTNERSHIP & MARKET INTELLIGENCEPartner with Sales leadership to align on lead generation goals, buyer pipeline, and community-level marketing supportPresent marketing strategy, performance metrics, and new initiatives in sales leadership meetingsMonitor competitive activity, pricing trends, and market dynamics — deliver regular reporting to leadershipOwn customer feedback programs including survey strategy, online reviews, and reputation management (with the assistance of the Customer Experience Manager)Solicit and integrate field feedback from sales staff to continuously improve marketing effectiveness-This person needs to have New Home Building Experience to apply-