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Director of Marketing

SearchWorks, LLC · Dallas-Fort Worth Metroplex

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An established leader in the high-end furniture and interior design space is seeking a Marketing Director to lead brand and product marketing strategy across retail, hospitality, and residential trade channels. The OpportunityYou are a strategic product marketer who crafts compelling brand and product stories that drive sales and elevate brand equity. You bring broad fluency across digital, print, sales collateral, partnerships, PR, events, and web, and you know how to direct in-house or outsourced creative teams to deliver work that moves the needle. Most of all, you have a genuine passion for high-end furniture, home, and interior design.In this role, you will lead a marketing team in a fast-paced, entrepreneurial environment where priorities shift and timelines are tight. You will thrive on solving problems on the fly while keeping the brand's identity and voice consistent across every touchpoint.What You'll DoServe as brand guardian, ensuring every marketing initiative and asset reinforces brand identity and valuesBuild and execute integrated product marketing programs that drive sales across multiple channelsManage promotional calendars, pop-up events, sales and retail training, retail POS, national account support, pricing, packaging, labeling, and print productionAnalyze marketing performance and continuously refine strategy based on resultsDevelop product lifecycle campaigns for new and legacy product lines, identifying opportunities by channelPartner with Merchandising and Product Development throughout the product lifecycleOwn consistent brand messaging across all marketing and sales literature, PR, sponsorships, and partnershipsLead cross-functional marketing communications, including:Owning the PR function — editorial calendars, pitch schedules, trade and shelter media relationshipsPartnering with HR on internal communicationsRunning regular sales team communications to align on market needsCollaborating with Digital on brand alignment and media buysPlan and execute participation in major bi-annual industry trade events, driving targeted initiatives to attract buyers and build brand awarenessBuild and maintain a competitive tracking function, keeping internal teams informed of industry shiftsOwn the annual marketing plan and budget in partnership with brand leadershipOversee all print production planning and timelinesWhat You BringBachelor's degree in Business Administration, Marketing, Communications, or a related field8+ years in marketing leadership within consumer products, apparel, furniture/interior design, or retail5+ years building integrated marketing campaigns spanning digital, product marketing, and communicationsStrong data analytics skills and comfort making data-informed decisionsBroad experience across strategic planning, business/market development, communications, market research, and promotionsA results-oriented, proactive mindset with sharp problem-solving instincts at both the strategic and functional levelSuperb written, verbal, and editing skills, with a genuine passion for storytellingA leadership style that motivates teams and partners effectively across the organizationHigh professional integrity and sound judgment in handling sensitive matters

Location: Dallas-Fort Worth MetroplexTravel: 15–20% domestic (approx. two trips per year to support semi-annual industry tradeshows)This search is being managed confidentially on behalf of our client.

Company name and additional details will be shared with qualified candidates as the process progresses.