Director of Marketing

About the roleAs the Director of Marketing, APAC, you'll drive full funnel marketing initiatives, brand awareness and commercial impact.In this role, you’ll own the marketing strategy and execution across our growing Asia-Pacific portfolio — spanning existing markets and new launches across the region.You will work closely with global leaders, senior APAC leadership, regional General Managers and Sales. You will lead a small, on-the-ground APAC marketing team and serve as the senior marketing authority for the region. This role demands a rare combination: a performance-oriented digital marketer who can drive measurable revenue impact and a hands-on brand leader who thrives in the operational complexity of launching and growing physical, experiential locations.You are the critical connective tissue between APAC market realities and global marketing strategy — translating local intelligence into decisions that move the needle on leads, occupancy, and brand awareness.You will report directly to the Vice President of Marketing (US-based) and dotted-line reporting to the Managing Director, APAC.What you’ll doDigital Performance & Revenue MarketingOwn regional digital marketing performance end-to-end — managing paid channels (Google, LinkedIn, Meta, and region-specific platforms) directly for APAC, with a Performance Marketing Manager as a direct report.You set the strategy, control the budget, and are accountable for results. The global paid media team serves in an advisory capacity, but execution, optimization, and performance decisions live with you and your team.Bring deep fluency in digital performance metrics: you know what good looks like, ask the right questions, and hold the team accountable to APAC-specific outcomes.Build and maintain tight feedback loops between marketing, sales, and unit operations to ensure demand generation directly supports occupancy goals and revenue targets.Report regularly to the Central Corporate Marketing and senior regional stakeholders on marketing performance, pipeline contribution, and ROI.Overall Marketing Strategy (incl Content, Partnerships, Events)Own regional marketing strategy and work closely with APAC Creative and Content Lead to oversee content strategy, ensuring campaigns, messaging, and assets are locally relevant, on-brand, and commercially effective.Develop strategic partnerships (e.g. Chambers of Commerce, industry associations, brokers, local businesses) to grow visibilityLead activations and events to drive brand awareness, engagement, and qualified demandSupport Sales leadership on broker marketing and enterprise outreach using global content adapted for local relevanceTeam Leadership & Cross-Functional PartnershipDevelop and manage a lean APAC marketing team, acting as both a strategic coach and a hands-on contributor when needed.Build deeply collaborative relationships with regional Sales Leads, General Managers, and Unit Operations teams — functioning as an integrated partner, not a siloed function.Guide local teams in developing high-value strategic partnerships (Chambers of Commerce, industry associations, broker networks, local businesses) that drive visibility and qualified prospect traffic.Partner with regional Sales leadership to support broker marketing and enterprise outreach, leveraging globally produced content with local customization.Brand, PR & Agency OversightManage local agencies and freelancers (PR, creative, translation, events) as needed to fill capacity gaps and ensure excellence in execution.Coordinate with the US Corporate Brand team on high-visibility PR announcements, creative asset requests, and brand campaigns, ensuring global quality standards are maintained across all APAC markets.Serve as a senior brand ambassador for Industrious in the region — capable of representing the company's vision clearly and compellingly to media, partners, and prospects.Go-to-Market Leadership for Regional LaunchesOwn and evolve the GTM marketing playbook for new market and location launches across APAC, adapting global frameworks for local relevance across varied markets and languages.Who you areRequirementsBachelor’s degree in Marketing, Business, or a related field; advanced degree a plus8+ years of progressive marketing experience, with at least 3 years in a senior or leadership roleBackground in experiential real estate (flexible office, hospitality, gyms, or related industries) preferredDigital performance marketing expertise (paid search, paid social, SEO, lead generation) with demonstrated impact on revenue and pipelineExperience across APAC marketsProven experience leading regional marketing teams within a global organizationExperience partnering with sales teams to drive demand, pipeline, and measurable business outcomesExperience managing GTM launches for physical locationsProven ability to hire, coach, and scale regional, distributed marketing teamsWillingness to travel 2–3 times per quarter within APAC and periodically to the USQualitiesStrong strategic thinking with a hands-on, execution-focused mindsetAbility to balance global standards with local market nuancesStrong cross-functional collaboration skills (especially with sales, ops, and creative teams)High level of operational rigor and ability to manage complex, multi-market initiativesAbility to synthesize market complexity across countries, languages, and buyer behaviors into clear, actionable insightsEffective leadership in multicultural, distributed team environmentsWhat’s in it for youCompetitive remunerationCareer progression5-day work week (some weekends or evenings when there is an event)Annual LeaveBirthday LeaveMonthly mobile allowanceFlexible benefits for medical and other approved wellness, healthcare activities etc.Beautiful workplace environment that fosters collaboration and interactions with others from a diverse background of culturesOpportunity to work with various teams across regional locationsDoes this sound like you?Connect with us at singapore.careers@industriousoffice.com, with your recent CV.* Note to our talent acquisition partners: Unfortunately, Industrious cannot accept candidate submissions from partners who we do not have an existing agreement with. We will not be responsible for introduction or placement fees for hiring of candidates whose profiles were submitted to Industrious team members or offices without Industrious' prior knowledge or permission