Director of Marketing, Growth Strategies

Key Responsibilities

Develop and execute growth strategies that drive qualified leads, customer acquisition, bookings, revenue, and database growth.Identify growth opportunities across audiences, channels, partnerships, and digital platforms to increase demand and improve conversion.Lead digital media strategy and agency performance, including planning, targeting, budget allocation, testing, and optimization.Develop audience segmentation, CRM, email, lifecycle marketing, and lead-nurturing strategies to improve engagement, conversion, and retention.Oversee website, SEO, and digital conversion initiatives to strengthen organic visibility, lead generation, and customer experience.Partner with Marketing, Revenue Management, Finance, and IT to align growth strategies, technology, data, and investment with business objectives.Establish forecasting, analytics, measurement, and reporting frameworks to track performance, identify opportunities, and maximize marketing ROI.Continuously evaluate performance and optimize marketing strategies, channels, and investments to achieve business goals.

Qualifications

10+ years of progressive experience in growth marketing, demand generation, customer acquisition, marketing analyticsDemonstrated success developing growth strategies that materially increase qualified demand, customer acquisition, bookings, or revenue.Deep expertise and demonstrated hands-on experience in omnichannel