Director of PR - Lifestyle (Agency)

Beauty Director – Agency

Employment Type: Full-Time

Location: New York, NY (Hybrid; 3 days onsite per week)A leading beauty, fashion, and lifestyle communications agency is seeking a strategic, dynamic Beauty Director to lead integrated communications programs across public relations, influencer marketing, artistry and VIP relations, and experiential activations.This senior leadership role oversees a portfolio of beauty brands and drives high-impact campaigns that build visibility, cultural relevance, and measurable business results.

The Beauty Director will serve as a senior client partner, develop multi-channel strategies, guide creative programming, and lead a high-performing team across earned and paid initiatives.ResponsibilitiesStrategic Leadership & Client ManagementLead the development and execution of integrated 360° communications strategies across PR, influencer, artistry, talent, and experiential programs.Serve as a senior strategic advisor, delivering clear communication, thoughtful counsel, and actionable performance reporting.Translate cultural trends, competitive intelligence, and industry developments into forward-looking communications strategies.Ensure campaigns align with brand objectives, audience insights, and measurable performance goals.Public Relations & MediaLeverage and expand top-tier media relationships to secure meaningful coverage across beauty, business, trade, lifestyle, and culture outlets.Oversee development of messaging, press releases, executive communications, pitches, and media materials.Drive proactive storytelling, strategic partnerships, and culturally relevant moments that elevate brand visibility.Guide teams in securing high-value editorial opportunities, founder features, podcasts, panels, speaking engagements, and emerging-platform placements.Influencer, Talent & VIP RelationsLead influencer and talent strategy, including casting, negotiations, seeding programs, campaign execution, and earned media value performance.Oversee always-on and campaign-based programs across key social platforms, including Instagram, TikTok, and Facebook.Use influencer marketing platforms and analytics to inform strategy, optimize performance, and provide client recommendations.Cultivate strong relationships with artists, tastemakers, agents, managers, and industry partners.Experiential & PartnershipsLead events, brand activations, and strategic partnership programs from concept through execution.Drive media, artist, influencer, and talent attendance through thoughtful outreach and post-event coverage strategies.Identify innovative collaborations that expand brand reach and cultural relevance.Manage event budgets, timelines, production partners, and deliverables while maintaining exceptional quality.Team Leadership & OperationsManage, mentor, and develop team members across multiple levels, fostering a collaborative and high-performing environment.Support onboarding, training, workflow planning, and operational excellence across accounts.Partner cross-functionally to ensure cohesive campaign development and execution across teams and markets.Oversee reporting, timelines, deliverables, KPIs, and optimization recommendations across workstreams.QualificationsBachelor’s degree in Marketing, Public Relations, Communications, or a related field.8–12 years of experience in public relations, communications, or brand marketing; beauty industry agency or in-house experience strongly preferred.Demonstrated experience leading integrated PR, influencer, talent, and experiential campaigns.Experience managing artistry sponsorships, influencer partnerships, and paid and organic social campaigns.Strong understanding of the digital beauty landscape, social platform best practices, KPIs, and emerging trends.Experience using influencer marketing and analytics platforms such as Tribe, Traackr, CreatorIQ, or similar tools.Established media, influencer, talent, and industry relationships.Excellent written, verbal, negotiation, and presentation skills.Highly organized, collaborative, creative, and comfortable managing multiple priorities in a fast-paced environment.Proficiency with Google Workspace and project management tools.This is an excellent opportunity for an experienced communications leader with a passion for beauty, fashion, pop culture, and building culturally resonant brand stories.