Director of Sales & Marketing

Marrakech. A new luxury lifestyle hotel. A brand with international ambitions. And a blank page for the commercial leader who writes its first chapter.I am Richard Kingue Kouta, founder of Arvantis Executive Search, and I have been retained to find a Director of Sales & Marketing for one of the most exciting lifestyle hospitality openings in North Africa.This is not a traditional single-property DOSM role. You will position and launch the Marrakech hotel, then grow into a broader strategic role shaping the commercial direction of the brand across its existing and future properties. If you have ever wanted to build a brand rather than inherit one, read on.THE PROJECTA new ultra-lifestyle hospitality brand, born in Morocco and built for the world. Marrakech is the flagship, opening spring 2027.Designed by one of Europe's most sought-after hospitality designers: edgy, timeless, and Moroccan in spirit rather than in décor.Food, entertainment and culture at its heart: a New York-inspired grand brasserie, a rooftop with an infinity pool and a lively evening scene, and a performance and recovery club.A real growth pipeline: further openings across Morocco are already in development, with international projects under discussion.Backed by an ownership group with a long track record in luxury hospitality, investing in excellence for the long term.Full project details are shared under NDA with shortlisted candidates.WHY THIS ROLE IS DIFFERENTA true pre-opening. Positioning, pricing, distribution and go-to-market are yours to define from day one.A seat at the table. You will work directly with ownership and senior leadership as their strategic commercial partner.A brand, not just a hotel. You will contribute to the identity, storytelling and international development of a growing lifestyle portfolio.A destination that sells itself, if you know how to tell the story. Marrakech is one of the most magnetic luxury leisure markets in the world.WHAT YOU WILL DOLead the full commercial strategy and pre-opening of the Marrakech property.Define positioning, pricing, distribution and the go-to-market plan.Build awareness across key luxury and lifestyle leisure feeder markets.Open doors with luxury travel agencies, consortia, DMCs, tour operators and international partners.Oversee Sales, Marketing, PR, Digital and Revenue strategy alongside the relevant teams.Shape the overall brand strategy, identity and international positioning.Support the commercial positioning of other properties and future openings, and build group-level partnerships and synergies across the portfolio.WHO I AM LOOKING FORI am looking for a commercially sharp, entrepreneurial brand builder. Specifically:8+ years in hospitality Sales & Marketing, including at least 3 years at Director level (DOSM, Commercial Director or Cluster / Brand commercial lead) within luxury, lifestyle or high-end hospitality.Proven pre-opening, repositioning or new-brand launch experience. You have taken a property or concept from zero to market and can show the results.Deep knowledge of international luxury leisure distribution: consortia such as Virtuoso, Serandipians and Signature, luxury agencies, DMCs and tour operators.A strong personal network across key feeder markets such as the UK, France, wider Europe, the Gulf and the US.A genuine feel for lifestyle hospitality: brand, storytelling, content, PR, partnerships and guest experience.Equally comfortable in a boardroom strategy session and rolling up your sleeves during an opening.Fluent English and professional working French. Experience in Morocco or the wider MENA region is a plus, but not essential.Open to relocating to Marrakech.BACKGROUNDS THAT WILL RESONATEYou may come from a leading luxury or lifestyle hotel group, a design-led brand or an ambitious independent operator. The name on your CV matters less than what you built there. I am looking for real commercial results, an instinct for brand building, and the appetite to step into a wider strategic role as the portfolio grows.THE PACKAGEA competitive executive salary with performance bonus, plus a full expatriate package.HOW TO APPLYApply directly here on LinkedIn. Every application is treated in the strictest confidence and I personally review each one. If you know someone who would be perfect for this, please share this post or tag them in the comments.#HospitalityJobs #LuxuryHospitality #LifestyleHotels #HotelOpening #PreOpening #DOSM #SalesAndMarketing #Marrakech #Morocco #HospitalityCareers