Director of Sales Marketing

Location: Surulere, LagosIndustry: Healthcare / Diagnostic CentreEmployment Type: Full-TimeJob SummaryWe are seeking an experienced and performance-driven Director of Marketing and Sales to lead the organization's marketing, sales, and business development functions. The successful candidate will be responsible for driving revenue growth, increasing patient referrals, strengthening brand awareness, expanding strategic partnerships, and leading a high-performing marketing and sales team.Salary: 900kKey Responsibilities- Develop and execute integrated marketing and sales strategies to achieve organizational revenue targets.- Drive patient acquisition through corporate partnerships, HMOs, hospitals, clinics, physicians, and referral networks.- Identify new business opportunities and develop strategies to expand market share.- Lead the marketing and sales teams to achieve monthly, quarterly, and annual performance goals.- Build and maintain strong relationships with corporate organizations, insurance providers, HMOs, healthcare professionals, and key stakeholders.- Develop promotional campaigns, health awareness programs, and community outreach activities.- Monitor sales performance, marketing effectiveness, and customer acquisition metrics, providing regular reports to executive management.- Collaborate with clinical, operations, and finance teams to align commercial strategies with organizational objectives.- Prepare and manage the departmental budget while ensuring efficient use of resources.- Coach, mentor, and evaluate marketing and sales staff to drive high performance.Requirements- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.- Professional certification such as NIMN, CIM, or related qualifications is desirable.- Minimum of 8–10 years of experience in marketing, sales, or business development, with at least 5 years in a senior management role.- Experience in healthcare, diagnostics, hospitals, pharmaceuticals, or HMOs is highly preferred.- Proven track record of achieving revenue growth and building strategic partnerships.- Strong leadership, negotiation, communication, and analytical skills.- Proficiency in CRM tools, Microsoft Office Suite, and digital marketing