Director of Sales Marketing

Position SummaryThe Director of Sales will lead the hotel's sales and business development strategy, with a strong focus on revenue growth, market expansion, new market penetration, and developing strategic partnerships locally, regionally, and internationally.The role requires a commercially driven leader with proven experience in large-scale 5-star hotels, preferably with 1,000+ rooms, and a strong track record of opening new markets and generating significant room-night business.Key ResponsibilitiesDevelop and implement the hotel's overall sales and business development strategy.Identify and penetrate new local, regional, and international source markets.Develop strategic partnerships with major travel agencies, tour operators, DMCs, corporate accounts, and other key stakeholders.Drive business growth across key segments, including Hajj & Umrah, leisure, groups, corporate, and wholesale.Develop and maintain relationships with major Hajj & Umrah operators and international travel partners.Lead international sales missions, roadshows, exhibitions, and business development activities.Monitor market trends, competitors, customer behavior, and identify new business opportunities.Work closely with Revenue Management and Marketing teams to maximize occupancy, ADR, RevPAR, and overall revenue.Lead, motivate, and develop the Sales team to achieve agreed targets and KPIs.Prepare sales forecasts, budgets, performance reports, and market development plans.Candidate RequirementsBachelor's degree in Hospitality, Business Administration, Marketing, or a related field.20+ years of progressive hotel sales experience, preferably in 5-star international hotel brands.Proven experience as a Director of Sales / Director of Sales & Marketing / Commercial Director.Experience in large hotels with 700+ rooms is highly preferred.Strong track record in business expansion and developing new source markets.Strong international and regional sales experience.Excellent network with travel agencies, tour operators, DMCs, and corporate clients.Hajj & Umrah experience is a strong advantage, particularly within the Makkah market.Strong leadership, negotiation, communication, networking, and commercial skills.Hajj & Umrah experience is a strong advantage, particularly within the Makkah market.Strong leadership, negotiation, communication, networking, and commercial skills.