Director of Sales Marketing

Job ResponsibilitiesDevelop and implement corporate sales and marketing strategies to drive revenue growth, market share, and commercial performance across the hotel portfolio.Lead commercial planning, including sales targets, marketing budgets, revenue forecasts, and performance monitoring in alignment with business objectives.Oversee sales performance and business development across properties, building strategic partnerships and expanding opportunities through corporate accounts, travel agents, tour operators, and MICE segments.Direct brand positioning, marketing campaigns, digital marketing, public relations, and promotional initiatives to strengthen brand awareness and market competitiveness.Coordinate sales, marketing, and revenue management initiatives with property-level teams to improve pricing strategies, distribution channels, demand generation, and revenue performance.Analyze market trends, competitor performance, customer segments, and commercial results to identify growth opportunities and improve business performance.Lead and develop corporate and property-level commercial teams, establish performance indicators, and ensure accountability for portfolio-wide sales and marketing results.QualificationsBachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.Minimum 10 years of relevant experience in sales and marketing, including significant leadership experience in the hospitality industry.Experience in corporate or multi-property hotel operations, with a strong understanding of portfolio-wide commercial strategy and property-level performance.Strong knowledge of hotel sales, business development, revenue management, distribution channels, digital marketing, and brand management.Strong commercial acumen, leadership, analytical, negotiation, and stakeholder management skills, with a proven ability to deliver measurable business results.