Director, Online Channel & Digital Growth

Why Join GLORYGLORY is Noah Holdings' family heritage and protection platform for HNW families globally. We are building the digital growth engine that connects clients to GLORY's expertise. You will own the online funnel end-to-end — from acquisition to conversion.Your Role1. Online Acquisition & New Business Lead digital acquisition across overseas and domestic markets — content, live streaming, SEO/GEO, social media, and landing pages. Engage prospects and partners directly; coordinate with Minz and institutional channels for lead conversion.2. Existing Client Lifecycle Management Design customer stratification, outreach themes, and engagement cadence across insurance, identity, and trust product lines. Execute multi-channel outreach (email, phone, WeChat Work, WhatsApp, events) for policy reviews and needs discovery.3. Channel Enablement & Conversion Support Support ARK HK, Olive, Minz, and GLORY institutional channels with content, events, expert resources, and tools. Coordinate GLORY global flagship events from planning to follow-up.4. Lead Lifecycle Tracking & Conversion Own the end-to-end lead funnel via GAIP Lead Center — every lead has a clear owner, next step, and timeline. Track broker onboarding and institutional partnership negotiations.5. Business Analytics & Process Optimization Analyze acquisition quality, conversion data, and channel performance. Build dashboards; coordinate with business, operations, and finance teams to refine rules and execution.Who You Are8+ years in digital marketing, online growth, or customer operations within financial services, insurance, or wealth managementProven experience building online acquisition funnels; familiar with SEO/GEO, content marketing, and social mediaUnderstanding of HNW client lifecycle: insurance, identity planning, family trust, or related servicesData-driven with CRM/lead management experience; strong cross-functional collaboration skillsAI proficiency is a hard requirement — hands-on with ChatGPT, Gemini, or equivalent to build reusable workflows and multi-modal contentBachelor's degree or above; bilingual in Chinese and English