Director - Signage and Wayfinding

Qiddiya Investment Company is a Saudi developer and investment holding company shaping large-scale entertainment, sports, and culture destinations through Qiddiya City and related ventures. The work is ambitious in scale and public impact, bringing together design, development, and delivery across a landmark destination with a strong focus on quality, cohesion, and long-term visitor experience.As Director - Signage and Wayfinding, you will play a central role in defining how people navigate and experience Qiddiya City across districts and the wider estate. This role offers the opportunity to influence a highly visible design discipline at strategic level, working across internal and external stakeholders to create a clear, consistent, and brand-aligned wayfinding experience that supports both place-making and operational excellence.ResponsibilitiesManage and oversee the development and delivery of all signage and wayfinding elements across Qiddiya City districts and the wider estateLead the design, development, and implementation of the overarching Qiddiya City signage and wayfinding strategyPartner with design consultants to create comprehensive signage and wayfinding guidelines and typologies aligned with organizational goals and brand identityCollaborate with architects, designers, urban planners, and construction teams to integrate signage solutions into buildings and public spacesCoordinate with marketing, branding, and communications teams to ensure consistency of visual language and brand messagingDemonstrate leadership behaviors aligned with Qiddiya values and champion a strong safety-first culture, including stop-work authority when neededBuild and develop the signage and wayfinding team in partnership with the Senior Manager, including mentoring junior local Saudi hires in the fieldRequirementsRequired QualificationsDegree in architecture, graphic design, or urban planning10+ years leading signage, wayfinding, or environmental graphics on complex developmentsProven experience building teams and mentoring junior design professionalsStrong experience developing signage standards, typologies, and brand-aligned design guidelinesExperience coordinating architects, planners, consultants, and construction stakeholdersKnowledge of safety, accessibility, and implementation requirements for public realm signageProfessional proficiency in EnglishPreferred QualificationsExperience with Adobe Creative Suite, AutoCAD, and RevitFamiliarity with GIS-based wayfinding and planning toolsProfessional proficiency in Arabic