E-commerce & Digital Marketing Specialist

Reports to: E-commerce & Digital Marketing ManagerRole type: Hands-on execution / specialist1. Job PurposeTo maintain SCORE's online storefronts and execute digital marketing activities across Shopify, Google, social media platforms, Amazon, Noon, and other approved channels. The Specialist is responsible for accurate product content, timely updates, campaign implementation, routine performance monitoring, and reporting, escalating issues and recommendations to the Manager.2. Key Responsibilities- Shopify website management: Update product listings, titles, descriptions, specifications, variants, images, prices, categories, collections, banners, landing pages, and promotions.- Website quality and user experience: Check links, product pages, mobile presentation, navigation, promotional codes, and basic customer journey issues; report technical faults and coordinate fixes.- Product content and creative coordination: Prepare or update product content and basic visual assets using approved tools; coordinate photography, design, and content requests with internal or external resources.- SEO implementation: Conduct keyword research and apply on-page SEO improvements to product pages and relevant website content, including titles, metadata, headings, internal links, and image alt text.- Digital advertising execution: Set up, monitor, and optimize approved Google Ads and paid social campaigns under the Manager's direction; check budgets, search terms, targeting, creative, links, and tracking.- Analytics and tracking: Use GA4, Google Search Console, advertising dashboards, and approved reporting tools to monitor traffic, sales, conversion, and campaign performance; flag unusual results or tracking issues.- Marketplace administration: Create and update Amazon and Noon listings, product images, descriptions, specifications, pricing, promotions, and other required catalogue fields.- Marketplace campaign support: Implement approved sponsored listings and promotional activities; monitor listing status, reviews, stock availability, account notifications, and performance indicators.- Sales and campaign calendar: Execute approved product launches, seasonal campaigns, bundles, discount codes, and promotional updates on schedule.- Reporting and issue escalation: Prepare accurate weekly or monthly channel reports, maintain task trackers, and promptly escalate stock, pricing, listing, website, customer, or advertising issues to the Manager.- Cross-functional coordination: Coordinate with sales, warehouse, procurement, and customer service to confirm product details, availability, fulfilment updates, and online customer issues.3. Qualifications & Experience- Bachelor's degree or diploma in Marketing, E-commerce, Business, Digital Marketing, or a related field.- Typically 2–4 years of relevant hands-on experience in e-commerce, digital marketing, online retail, or website administration.- Practical experience with Shopify, product catalogue management, and website content updates.- Working knowledge of SEO, Google Ads, GA4, and social media advertising; experience with Amazon Seller Central and/or Noon is preferred.- Strong attention to detail, organization, analytical skills, and ability to manage several tasks and deadlines.4. Technical Skills- Shopify website and product catalogue administration.- Google Ads, Google Merchant Center where applicable, GA4, and Google Search Console.- SEO fundamentals and on-page optimization.- Amazon Seller Central and Noon marketplace tools.- Meta Ads Manager or other relevant paid social platforms.- Excel or Google Sheets; basic image editing and content tools such as Canva are an advantage.5. Key Performance Indicators (KPIs)- Accuracy, completeness, and timeliness of website and marketplace listings.- On-time delivery of product updates, promotions, and campaign tasks.- Campaign setup accuracy, tracking quality, and timely reporting of performance.- Improvements in organic visibility and website content quality.- Contribution to agreed online sales, conversion, and advertising performance targets.- Timely identification and escalation of website, stock, pricing, and marketplace issues.- Quality and reliability of weekly/monthly reporting.