E-commerce Data Analyst

Role DescriptionWe are seeking a detail-oriented and analytical E-commerce Data Analyst to support business growth through data analysis, performance monitoring, reporting, and actionable insights within the digital commerce environment. This role is responsible for analyzing e-commerce data, identifying trends, optimizing online performance, and supporting strategic decision-making through accurate and meaningful data interpretation.The E-commerce Data Analyst will collaborate with cross-functional teams including e-commerce, marketing, sales, product, operations, supply chain, customer service, and technology teams to understand business objectives and provide data-driven recommendations. Responsibilities include collecting, cleaning, analyzing, and interpreting e-commerce data from multiple sources to improve online sales performance, customer experience, and operational efficiency.The role involves monitoring key e-commerce metrics such as sales performance, conversion rates, customer behavior, traffic sources, product performance, inventory trends, and campaign effectiveness. The E-commerce Data Analyst will develop reports, dashboards, and analytical models to track business performance and identify opportunities for optimization across digital channels.Additional responsibilities include analyzing customer journeys, evaluating purchasing patterns, conducting market and competitor analysis, supporting forecasting activities, and providing insights into customer acquisition, retention, and engagement strategies. The position will assist in measuring the effectiveness of digital marketing campaigns, promotional activities, pricing strategies, and product performance initiatives.The E-commerce Data Analyst will support continuous improvement by identifying data inconsistencies, improving reporting processes, automating recurring analysis, and enhancing data visibility across business teams. The role will involve transforming complex datasets into clear business insights and communicating findings through presentations, dashboards, and reports that support strategic planning.The successful candidate will contribute to improving e-commerce operations by analyzing trends, identifying growth opportunities, supporting business decisions, and helping teams optimize digital commerce strategies. This role requires strong analytical thinking, attention to detail, problem-solving abilities, and the ability to translate data into practical recommendations that improve business outcomes.QualificationsBachelor's degree or equivalent qualification in Data Analytics, Business Analytics, E-commerce, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Finance, or a related field.Strong understanding of e-commerce operations, digital business models, customer behavior analysis, and online sales performance metrics.Ability to collect, clean, organize, and analyze large datasets from multiple sources.Strong analytical and critical-thinking skills with the ability to identify trends, patterns, and business opportunities.Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, data analysis, and reporting functions.Knowledge of SQL for data extraction, querying, and analysis is beneficial.Familiarity with business intelligence and visualization tools such as Power BI, Tableau, Looker, or similar platforms.Ability to create dashboards, performance reports, and data visualizations that communicate insights effectively.Understanding of key e-commerce metrics including conversion rate, customer acquisition cost, customer lifetime value, sales performance, and product analytics.Familiarity with web analytics platforms such as Google Analytics or similar digital performance tools is beneficial.Ability to analyze customer behavior, purchasing patterns, website performance, and marketing campaign results.Knowledge of inventory analysis, product performance tracking, pricing analysis, and online marketplace data is an advantage.Strong attention to detail with the ability to maintain data accuracy and reporting quality.Excellent organizational and time management skills with the ability to manage multiple analytical tasks and priorities.Strong communication skills with the ability to present data insights clearly to technical and non-technical stakeholders.Ability to identify data issues, investigate discrepancies, and recommend practical solutions.Familiarity with CRM systems, e-commerce platforms, marketing automation tools, and reporting systems is beneficial.Understanding of data privacy, data governance, and responsible data management practices.Ability to work collaboratively with cross-functional teams and support data-driven business initiatives.Commitment to continuous learning, analytical improvement, and delivering reliable insights that support e-commerce growth.