E-Commerce Manager

As our E-commerce Manager, you'll lead the growth of Vynevo's global direct-to-consumer ecosystem across our portfolio of next-generation beauty, wellness and personal care brands. You'll own our D2C strategy from acquisition to retention, creating seamless digital experiences that accelerate international growth and strengthen long-term customer relationships.Working closely with our marketing, studio, operations and technology teams, you'll optimize every stage of the customer journey while leveraging best-in-class e-commerce platforms, CRM, analytics and automation tools to scale our global business. We're looking for someone who combines strategic thinking with hands-on execution, highly analytical, commercially driven and passionate about building premium consumer brands through data-led decision making.Key responsibilitiesLead the global e-commerce strategy across Vynevo's portfolio of beauty, wellness and personal care brands.Develop and execute initiatives to accelerate D2C revenue through customer acquisition, retention, loyalty and subscription growth.Build and optimize high-performing customer journeys across web, mobile and CRM touchpoints.Collaborate with our Studio team on engaging content strategies supporting campaigns, launches and seasonal activations.Partner closely with Marketing to ensure consistent storytelling and seamless omnichannel customer experiences.Monitor and report on key commercial performance metrics, translating insights into actionable growth initiatives.Analyze customer behaviour, market trends and competitor activity to identify new commercial opportunities.Develop commercial growth plans for each brand and international market.Optimize subscription performance, customer lifetime value (LTV) and repeat purchase rates.Own e-commerce analytics including traffic, conversion, average order value (AOV), retention, subscription metrics and LTV.Leverage CRM, loyalty and personalization platforms to increase engagement and retention.Collaborate with Finance on forecasting, budgeting, promotional planning and commercial performance.Partner with Operations to forecast demand and optimize D2C inventory planning.What we're looking for5+ years in e-commerce, digital commerce or digital marketing, preferably within premium consumer brands (beauty, wellness, lifestyle or FMCG).Hands-on experience launching, managing and scaling TikTok Shop is required.Proven experience growing online revenue across paid, owned and organic channels.Strong understanding of e-commerce KPIs including conversion, CAC, ROAS, AOV, LTV and retention.Experience managing subscription-based or recurring revenue business models is highly desirable.Highly analytical with strong commercial acumen and a data-driven decision-making mindset.Entrepreneurial, proactive and comfortable taking ownership in a fast-growing international business.Excellent project management and organizational skills, able to manage multiple priorities.Strong knowledge of CRM, customer lifecycle marketing, personalization and loyalty strategies.Solid understanding of SEO, SEM, merchandising and digital customer experience optimization.Excellent communication and stakeholder management skills, with a hands-on, results-oriented mindset.A passion for beauty, consumer brands, innovation and building exceptional digital experiences.What we offerA high-impact role helping shape one of the industry's most ambitious next-generation beauty companies.The opportunity to build and scale globally recognized beauty, wellness and personal care brands.A creative, entrepreneurial and international working environment.Significant ownership, autonomy and the ability to make a measurable commercial impact.Endless opportunities for rapid professional development and career growth.Exposure to global markets and international expansion initiatives.Collaboration with leading technology, retail and industry partners.A competitive salary and benefits package.