Ecommerce & Digital Marketing Manager – Luxury Retail

Ecommerce & Digital Marketing Manager – Luxury RetailI am looking for an experienced Digital Marketing & E-Commerce Manager to join one of Ireland's most prestigious luxury retail brands; they have 3 stores in Dublin City Centre.*** Please note No Hybrid and this job is based full time in their Dublin City office***They are embarking on a new stage of growth and a new website launch, and with this they are looking for a strong results driven Ecommerce Manager; I need someone who can make a real impact!!You will draw on previous experience and results to show how you can bring value to the business and increase revenue.Combining strategic thinking with hands-on execution, you will own the digital presence end-to-end: brand and campaign strategy, paid and organic channels, website performance, and e-commerce revenue.This is a lovely opportunity for a commercially driven marketing leader to shape the digital future and convert luxury clients both online and in-store.A fantastic opportunity for a Digital Marketing & Ecommerce Manager to shape this role and really make it your own.Salary and Package:Up to €70k but must reflect level of experience6% pension contributionLife assuranceResponsibilities for the job of E-Commerce & Digital Marketing Manager:Develop and deliver a comprehensive digital marketing and e-commerce strategy that supports brand growth, customer acquisition, and revenue targets.Lead all digital channels, ensuring a consistent and premium brand presence across paid media, social platforms, email marketing, search, and website content.Drive qualified traffic and customer engagement through targeted campaigns designed to increase both online sales and in-store visits.Manage and optimise the company website, focusing on customer experience, content quality, merchandising, conversion rates, and overall performance.Identify opportunities to grow e-commerce sales while creating a seamless connection between the online and in-store customer journey.Utilise customer data, analytics, and market insights to improve campaign effectiveness, audience engagement, and return on investment.Develop and execute CRM and email marketing initiatives that support customer retention, repeat purchases, and long-term brand loyalty.Monitor marketing performance through regular reporting and provide actionable recommendations to enhance results across all channels.Collaborate with internal stakeholders, external agencies, and technology partners to ensure all digital activity aligns with commercial objectives and brand standards.Champion innovation by exploring and implementing AI-powered technologies that improve efficiency, content development, audience targeting, and marketing performance.Stay informed on emerging digital trends, consumer behaviours, and best practices within luxury retail, bringing new ideas and opportunities to the business.Ideal requirements for the job of E-Commerce & Digital Marketing Manager:Minimum 2 years’ experience in digital and e-commerce marketingProven track record of growing revenue in-store and online through digital campaigns.Strong proficiency with Meta Ads, Google Ads, email marketing platforms, and CRM tools. HubSpot experience is a distinct advantage.Practical experience using AI tools in a marketing context: content generation, ad targeting, analytics, or personalisation.Analytically strong: able to build and interpret performance dashboards, run A/B tests, and make data-informed decisions.Excellent creative judgement.A self-starter who is equally comfortable building a strategy and personally executing it.Background in luxury, premium lifestyle, high-end retail, or hospitality.