Ecommerce Manager

Ecommerce ManagerLOCATION: Dubai, UAE (Sanne HQ)CONTRACT: Full-timeAbout the roleSanne is entering a new phase of growth following the launch of a new Shopify Plus website. This role in Sanne HQ owns the ecommerce engine, a key driver of the business going forward. The Ecommerce Manager is responsible for website sales performance, day-to-day site operations, the CRM and email programme, and the creator affiliate channel. This is a hands-on, execution-focused role: you'll build the operational foundation the business needs in order to grow.Key responsibilitiesOwn website sales performance end to end: conversion rate, average order value, checkout experience and overall commercial output of the siteHands-on execution of the marketing roadmap across all digital touchpoints, including support across new launches and international market expansionManage day-to-day ecommerce operations: product listings, merchandising, pricing and site maintenance, including a size and height grid spanning UK 4 to 16 in half sizes across Petite, Regular and TallOwn and continuously improve the CRM system: segmentation, automation, retention flows and lifecycle marketingOwn Klaviyo end to end: write campaign and lifecycle email copy in the Sanne voice, plan the email calendar around launches, promotions and seasonal moments, and drive list growth, segmentation, testing and deliverabilityOwn Sanne's creator affiliate programme on ShopMy: creator commission structure, tracking links and codes, and reporting on revenue and cost per acquisition against the platform feeManage Sanne's Shopify app and integration partners and the Shopify Plus platform relationship: maintain the app stack, evaluate new tools, track subscription costs and flag recommendations to the CTOWork day to day with Sanne's web development, email and digital marketing agencies, under relationships managed by the CTO, to align site changes, CRM capture and paid activity with sales prioritiesWork with the Head of Content to brief the content needed to support commercial priorities, launches, promotions and seasonal momentsBuild and refine the sales funnel and back-end systems that support gradual, evidence-based growthTrack, report and act on site, CRM, email and affiliate performance data, feeding regular updates to the CTOCreate and use AI agents to design, automate and continuously improve ecommerce processes, speeding up execution, reducing manual work and producing faster, more reliable reporting, with human approval built in for anything touching live pricing or client dataWhat we're looking forProven track record in an ecommerce management, digital trading or similar commercial role, ideally in DTC or luxury retailHands-on Shopify Plus experience, including managing apps, integrations and agency partnersStrong working knowledge of CRM and marketing automation platforms, with direct Klaviyo experience preferredExcellent written English and a feel for luxury brand voice, with experience writing customer email that convertsExperience running or supporting a creator, affiliate or influencer programme, ideally on ShopMy or a comparable platformConfident working across systems, operations and sales, comfortable being hands-on rather than purely strategicA data-driven, test-and-learn approachExperience briefing content or creative output from a commercial perspectivePractical experience creating and using AI agents to automate workflows and accelerate analysis and reportingBased in Dubai, or willing to relocateWhat success looks likeWebsite sales show steady, gradual growth quarter on quarter, without reliance on paid spend spikesCRM is fully built out, segmented and actively driving retention and repeat purchaseEmail becomes a reliable, measurable revenue channel with a consistent calendar and a growing, well-segmented listThe affiliate programme delivers trackable revenue at a cost that justifies the platform feeA reliable, low-friction operating rhythm exists between commercial priorities and content outputClean, trusted performance data is available to inform the senior commercial hireAI-enabled workflows reduce manual effort and deliver timely, reliable reporting