eCommerce Sales Manager

Job DescriptioneCommerce Sales ManagerJob SummaryThe eCommerce Sales Manager will be responsible for leading, managing, and growing the eCommerce channel across multiple brands and platforms. The role is accountable for delivering sales targets, expanding market share, optimizing profitability, managing key customer relationships, and ensuring best-in-class execution across all eCommerce touchpoints.Key Responsibilities1. Commercial Ownership & Channel GrowthDeliver Net Sales, Front Margin, and growth targets.Develop and execute the eCommerce growth strategy aligned with commercial priorities.Optimize promotional investments and ROI across platforms.Identify revenue growth opportunities through assortment expansion, pricing, activations, and exclusive partnerships.Monitor channel performance and implement corrective actions when needed.2. Customer & Platform ManagementManage relationships with key eCommerce and Quick Commerce partners.Develop and execute Joint Business Plans (JBPs) with strategic platforms.Lead commercial negotiations and annual business discussions.Identify platform-specific growth opportunities to increase traffic, conversion, and sales.3. Multi-Brand ManagementManage multiple brands effectively across different platforms.Ensure timely communication, reporting, and feedback to each brand stakeholder.Align brand priorities with eCommerce growth plans and platform execution.4. Category Development & Assortment ExcellenceAnalyze category trends, shopper behavior, traffic patterns, conversion rates, profitability, and competitor performance.Recommend assortment improvements and portfolio optimization based on insights.Identify opportunities for new SKUs, pack sizes, seasonal offers, and platform-specific bundles.5. Inventory & Demand PlanningWork closely with Supply Chain to improve forecast accuracy.Reduce stock-outs and prevent overstock situations.Support new product launches and availability planning.Ensure service level targets and product availability are maintained.6. Digital Shelf & Content ExcellenceEnsure best-in-class digital shelf execution across all platforms, including content, images, SEO, and keywords.Optimize product pages to improve discoverability, conversion rates, and shopper experience.Monitor content compliance, ratings, reviews, and platform visibility.7. Data, Analytics & Performance ManagementTrack sales, market share, availability, pricing, and conversion metrics.Integrate multiple data sources into clear business insights.Build and maintain dashboards and performance reporting tools.Translate data into actionable commercial and marketing decisions.Identify trends, risks, and opportunities to proactively drive growth.8. Promotion & Media EffectivenessDevelop and execute the eCommerce promotional calendar and platform activations.Optimize pricing and promotional plans to balance growth and profitability.Manage media investments and platform marketing tools.Evaluate campaign performance and continuously improve ROI and conversion efficiency.9. Cross-Functional CollaborationWork closely with Customer Marketing on campaigns, content, and activations.Align with Supply Chain on demand planning, availability, and service levels.Partner with Finance to track payments and optimize investments.Collaborate with central teams to implement best practices and share learnings.Qualifications & ExperienceBachelor’s degree in Business Administration, Marketing, Commerce, or a related field.5+ years of experience in eCommerce, Digital Sales, Key Account Management, or FMCG Commercial roles.Strong experience with major eCommerce and Quick Commerce platforms.Proven track record in driving online sales growth and customer development.Strong analytical, negotiation, and stakeholder management skills.Advanced Excel and reporting capabilities.Excellent communication and presentation skills.Key Success Measures:Net Sales GrowthProfitability & Margin AchievementMarket Share GrowthConversion Rate ImprovementForecast AccuracyProduct AvailabilityROI on Promotions & Media SpendCustomer Relationship Effectiveness