Email Marketing Specialist

Our client operates at the crossroads of energy and home services, fueled by the vision of a smarter, cleaner future. Committed to developing groundbreaking solutions, they aim to streamline their customers’ lives by providing energy, protection, and smart services for their homes and businesses.Our client is seeking a detail-oriented and technically skilled individual to support their email marketing efforts using Salesforce Marketing Cloud (SFMC) and/or Market. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with their marketing strategy.Key Responsibilities:Email Development:Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs.Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS).Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content.Campaign Execution:Build and test email campaigns in Salesforce Marketing Cloud or Marketo.Set up segmentation, automation workflows, and triggers.Manage email QA and approvals before scheduling and deployment.Data & Personalization:Work with marketing teams to use audience data for dynamic content and personalization.Sync and manage lead/contact data across CRM and marketing platforms.Performance Tracking:Monitor deliverability, open rates, click-through rates, and other KPIs.Analyze results and optimize based on performance metrics.Compliance & Best Practices:Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations.Stay current with email marketing trends, technologies, and best practices.Requirements:Technical Skills:Proficient in HTML/CSS for email development.Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens).Familiarity with email testing tools (e.g., Litmus, Email on Acid).Marketing Automation:Solid understanding of segmentation, lead nurturing, and lifecycle marketing.Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM).Soft Skills:Excellent attention to detail and QA skills.Strong communication and collaboration with marketing and design teams.Ability to manage multiple projects in a fast-paced environment.Preferred Qualifications:Certifications in Salesforce Marketing Cloud Email Specialist or Marketo Certified Expert.Basic understanding of JavaScript or SQL is a plus.Experience with A/B testing and email optimization strategies.