Email Marketing Specialist

Join a leading provider of energy and smart home solutions that helps millions of customers power and manage their homes and businesses more efficiently. Serving approximately 8 million customers across North America as a Fortune 500 company, the organization combines innovative technology with a customer-first culture while fostering a workplace focused on collaboration, career growth, and operational excellence. This hybrid opportunity offers rare hands-on exposure to both Salesforce Marketing Cloud and Marketo while supporting high-impact campaigns across a diverse portfolio of brands.The Email Marketing Specialist will own key aspects of email development and campaign execution across multiple brands and marketing automation platforms. Combining technical development with digital marketing strategy, this role will build responsive emails, create sophisticated personalization and automation, manage campaign QA and deployment, and analyze performance. With hands-on access to both SFMC and Marketo, the position provides valuable experience across the broader MarTech ecosystem while partnering with Marketing, Design, Development, CRM, and Data teams.ResponsibilitiesDevelop responsive HTML/CSS emails from Figma, Adobe XD, and PSD designs.Build and execute campaigns across Salesforce Marketing Cloud and Marketo.Create personalization and dynamic content using AMPscript, Marketo tokens, and Velocity scripting.Build automated customer journeys, triggers, segmentation, and workflows using Journey Builder and Smart Campaigns.Troubleshoot email rendering across Outlook, Gmail, iOS, Android, and dark-mode environments.Implement VML and bulletproof button solutions for Outlook compatibility.Manage campaign QA, stakeholder approvals, scheduling, and deployment across multiple brands.Leverage audience and CRM data to create targeted, personalized email experiences.Maintain data hygiene through list validation, bounce analysis, and deliverability monitoring.Monitor deliverability, open rates, click-through rates, and other campaign KPIs.Analyze campaign performance and support A/B testing and ongoing optimization.Ensure campaigns comply with CAN-SPAM, GDPR, and applicable privacy requirements.Collaborate across Marketing, Design, Development, CRM, and Data functions.QualificationsProficiency in HTML and CSS for responsive email development.Experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, and Email Studio.Experience with Marketo, including Smart Campaigns, segmentation, tokens, and automation.Strong expertise in either SFMC or Marketo with working knowledge of the other will be considered.Experience with email personalization, dynamic content, lifecycle marketing, and automated campaigns.Knowledge of CRM integrations and synchronization between marketing automation and CRM platforms.Experience troubleshooting cross-clHTMLient email rendering and deliverability issues.Familiarity with Litmus, Email on Acid, or similar testing platforms.Experience supporting multi-brand or multi-platform marketing programs preferred.Salesforce Marketing Cloud Email Specialist and/or Marketo certification is a plus.SQL, JavaScript, A/B testing, or email optimization experience is a plus.