Email Marketing Specialist / Marketing Analyst / Market Research Analyst

Role DescriptionWe are seeking analytical, creative, and detail-oriented professionals to support marketing campaigns, evaluate market performance, and provide valuable insights into customer behavior and business opportunities. Successful candidates will contribute to marketing strategy development, campaign execution, data analysis, and market research activities to help strengthen brand awareness, improve customer engagement, and support business growth.

Key Responsibilities

Plan, develop, and coordinate email marketing campaigns to support business objectives and customer engagement.Create, organize, and distribute marketing emails, newsletters, promotional messages, and campaign communications.Manage email marketing schedules, subscriber lists, audience segments, and campaign distribution activities.Monitor email campaign performance, including open rates, click-through rates, conversions, and engagement metrics.Analyze marketing data to evaluate campaign effectiveness and identify opportunities for improvement.Conduct market research to understand industry trends, customer preferences, competitor activities, and market developments.Collect, organize, and interpret quantitative and qualitative data from relevant market sources.Prepare marketing reports, research summaries, dashboards, and performance presentations.Identify customer behavior patterns and provide insights to support marketing decisions and business planning.Evaluate marketing channels, campaign strategies, and promotional activities to measure overall performance.Support audience segmentation, customer profiling, and targeted marketing initiatives.Conduct competitor analysis and monitor changes in market conditions and consumer demand.Collaborate with marketing, sales, creative, and business development teams to coordinate campaign activities.Maintain marketing databases, research records, campaign documentation, and analytical reports.Recommend data-driven improvements to marketing strategies, communication methods, and campaign performance.Support A/B testing, campaign optimization, and the evaluation of different marketing approaches.Ensure marketing communications maintain consistent brand messaging and appropriate quality standards.QualificationsDegree or relevant qualification in Marketing, Business Administration, Market Research, Statistics, Communications, or a related discipline.Strong understanding of digital marketing, email marketing, and market research principles.Good knowledge of marketing analytics, customer segmentation, and campaign performance measurement.Strong analytical, numerical, and critical-thinking abilities.Excellent written communication skills with the ability to prepare clear and engaging marketing content.Ability to collect, organize, interpret, and present marketing and market research data.Proficiency in Microsoft Office applications, particularly Excel, Word, and PowerPoint.Familiarity with email marketing platforms such as Mailchimp, HubSpot, or similar tools.Knowledge of analytics platforms such as Google Analytics and marketing reporting dashboards.Understanding of customer behavior, competitor analysis, and market trend evaluation.Strong attention to detail and accuracy when managing data and campaign information.Ability to prepare structured reports, presentations, and research summaries.Good organizational and time-management skills.Ability to communicate effectively and collaborate with cross-functional teams.Creative thinking, adaptability, and a proactive approach to identifying marketing opportunities.