Event Sales Manager

Event Sales ManagerAthens, GreeceHouse of Shila is seeking an experienced Event Sales Manager to lead the commercial growth of our events business across SHILA, MONA and future projects.This role is responsible for maximizing revenue through private events, brand activations, corporate events, weddings, photoshoots, productions, cultural programming and strategic partnerships while ensuring every opportunity aligns with the House of Shila brand.The Event Sales Manager will lead the Event Sales Team, develop event products and packages, implement sales systems and reporting tools, and drive new business opportunities across the House of Shila ecosystem.Key ResponsibilitiesEvent Sales & Business DevelopmentGenerate and convert event sales opportunities.Develop relationships with brands, agencies, corporate clients, event planners and strategic partners.Conduct venue tours and sales meetings.Build and maintain a strong sales pipeline.Event Strategy & Revenue GrowthDevelop and execute the annual event sales strategy.Identify new revenue opportunities and event formats.Develop and improve event packages and commercial offerings.Monitor pricing, profitability and market trends.Team LeadershipManage and support the Event Sales Team.Set targets and monitor performance.Conduct regular pipeline reviews and sales meetings.Ensure consistent sales standards and communication practices.Systems & ReportingImplement and manage CRM and sales tracking systems.Monitor conversion rates, venue utilization and revenue performance.Produce weekly and monthly sales reports.Identify process improvements and automation opportunities.Partnerships & CollaborationsDevelop revenue-generating partnerships and collaborations.Negotiate commercial and revenue-share agreements.Support membership growth through event sales opportunities.Requirements5+ years of experience in event sales, hospitality sales or venue sales.Proven track record of achieving sales targets.Experience managing a sales team.Strong commercial and negotiation skills.Experience with CRM and sales reporting systems.Excellent communication and presentation skills.Fluent English.PreferredExisting network within hospitality, luxury brands, agencies, corporate events or cultural sectors.Experience with boutique hotels, lifestyle brands or cultural venues.Key Performance IndicatorsEvent RevenueProposal Conversion Rate (minimum 25%)Venue UtilizationRevenue per Available Event HourAverage Event ValueRepeat Client RateUpsell RevenueNew Strategic PartnershipsCRM ComplianceClient Satisfaction