EXPORT SALES MANAGER (ASIA)

The Sales Manager - Asia is responsible for driving sales growth across Southeast Asia by building strong relationships with customers and expanding the company’s presence in the region. The role focuses on both growing existing business and developing new opportunities, including entering new markets and building new customer relationships. Reporting directly to the CEO, this position plays a key role in strengthening the business in Asia.Key Responsibilities1. Sales Strategy & Market DevelopmentDevelop and execute sales strategies across Southeast Asia markets.Identify growth opportunities in both existing and new markets.Stay up to date on market trends, pricing, and customer demand to support business decisions.2. Customer Management & Business GrowthManage and build strong relationships with key customers, distributors, and partners.Maintain a high level of customer satisfaction and long-term partnerships.Lead contract negotiations and manage commercial agreements.Monitor customer performance, profitability, and growth potential.Look for opportunities to grow business within existing accounts.3. New Business & Market ExpansionActively develop new business opportunities in target markets.Build and expand customer networks in Southeast Asia.Approach and develop new customers, from first contact to contract deals.Support entry into new markets and strengthen regional presence.4. Team Leadership & DevelopmentLead, coach, and develop the Sales team.Set clear targets, monitor performance, and conduct regular reviews.Build team capability in sales execution, negotiation, and market development.Ensure smooth coordination within the team for contract execution and customer service.5. Cross-functional CollaborationWork closely with Production, Quality, Planning, Logistics, and Finance.Ensure alignment between customer needs and operational capabilities.Support delivery performance and overall customer service.6. Process & Credit ManagementEnsure orders and contracts are handled smoothly and on time.Keep track of customer credit and ensure it follows company policies.Improve sales processes and how we manage customer information and relationships.7. Key Performance Indicators (KPIs)Sales growth and market expansion in Southeast AsiaProfit margin by market and customerGrowth from new markets and new customersDelivery performance: on time and in fullCustomer satisfaction and retentionTeam performance and stabilityCredit complianceQualification & Key Competencies:Education Experience: Bachelor’s degree in International Business, Economics, or related field (Master’s degree is a plus)At least 5 years of experience in international B2B sales (preferably food ingredients or spices)Experience in both managing existing customers and developing new businessExperience working across Southeast Asia markets is preferredProven track record in growing sales and opening new marketsExperience working with multicultural customers. Skills & Competencies: Professional skills: Strong negotiation and commercial mindset Ability to develop new business and grow existing accounts Good understanding of pricing, margin, and basic financials Familiarity with SAP or similar systems is a plusGeneral competencies: Results-driven and proactiveOther requirements Strong communication and relationship building/management Practical and hands-on approach Able to turn ideas into actions.Fluent in English (written and spoken)Willingness to travel frequently across Southeast Asia Working conditionsFrequent travel across Southeast Asia for customer visits, market development, and trade fairs. Please contact me via Phone/Zalo/WhatsApp +84369758300 for further discussion or info. Many thanks!