Field Marketing Manager

At Brilyant, innovation drives us. We are a leading Global Systems Integrator (GSI) and a Managed Services Provider, dedicated to crafting high-performance workplaces and infrastructure for global businesses. With 8,000+ satisfied clients worldwide, partnerships with 50+ industry leaders, and a presence in 14+ international offices, Brilyant has been redefining possibilities since 2014. Join us in transforming industries and achieving excellence!Job Description:We are looking for a results-driven, strategic Field Marketing Manager to build, scale, and optimize our pipeline generation and GTM growth engines across the MENA region. In this role, you will be responsible for building full-funnel demand generation programs, scaling Account-Based Marketing (ABM) strategies, executing partner co-sell campaigns, running webinars, and driving CXO personal branding initiatives. You will work closely with sales leadership and SDR teams to turn target enterprise accounts into active sales opportunities.Key Responsibilities:-Build and execute predictable demand generation and GTM growth frameworks to drive pipeline across target enterprise accounts.-Map ideal customer profiles (ICP) and buyer personas to create targeted messaging, positioning, funnel processes, and attribution tracking.-Scale partner marketing initiatives, maximizing Market Development Funds (MDF) and co-sell campaigns with OEM partners to extend reach and optimize program ROI.-Design and manage end-to-end event strategies including enterprise field conferences, CXO roundtables, and high-converting webinar series.-Build account-based marketing (ABM) programs targeting key decision-makers across mid-market and enterprise verticals (BFSI, Healthcare, Logistics, Tech).-Establish sales-enablement systems by creating SDR playbooks, messaging libraries, dashboards, and feedback loops to shorten ramp times and increase meeting bookings.-Execute CXO personal-branding and organic content programs to establish executive thought leadership and amplify demand into core channels.-Implement internal marketing automations, lead scoring, and SOPs to eliminate manual processes and lower software operational costs.-Oversee cross-functional campaign execution spanning internal design, content, paid channels (LinkedIn, Google Ads), and cold outbound campaigns.Skills and Competencies Required:-5 to 10 years of experience in B2B demand generation, field marketing, or GTM roles within SaaS, IT services, or System Integrator environments.-Proven track record in multi-channel campaign orchestration across ABM, webinars, email, LinkedIn (Organic + Ads), PPC, and SEO.-Hands-on experience with sales enablement, including SDR/BDR playbooks and joint marketing-sales alignment setups.-Expertise in co-sell programs, MDF management, and joint partner marketing with major tech vendors.-Strong proficiency in CRMs and marketing tech tools (HubSpot, Zoho, Pipedrive, LinkedIn Sales Navigator, Smartlead, Instantly, Beehiiv, or similar).-Background in running marketing automation setup, analytics setups, lead scoring models, and pipeline attribution.-Proven ability to build digital IP (such as proprietary webinar series, newsletters, or virtual networks) that converts audience interest into pipeline.-Bachelor or Master degree in Marketing, Communications, Business Administration, or a related field.What We Offer:-Competitive salary structure aligned with regional enterprise marketing standards.-Performance-driven incentive plans and annual bonuses linked to pipeline generation and regional revenue growth.-Comprehensive medical insurance and wellness coverage for you and your family.-Paid learning & development opportunities.-Access to state-of-the-art tech infrastructure, productivity tools, and latest hardware packages.-Global exposure working directly with top-tier technology partners, enterprise clients, and leadership teams across international offices.-Dynamic, collaborative, and inclusive company culture focused on innovation and high performance.