Field Marketing Representative

Company DescriptionThe Institute for Orthopedic & Spine Injury (IOSI) is a surgeon-owned orthopedic and spine practice with clinics across Texas, including Houston, Dallas, San Antonio, Austin, Corpus Christi, the Rio Grande Valley, and Odessa. Founded in 2023 by orthopedic spine surgeon Dr. Fernando Techy and orthopedic surgeon Dr. Alexander Aboka, IOSI provides specialist-level care from the first evaluation through surgery and recovery.IOSI is home to two specialty practices, ClinTech Houston, Center for Spine Health and Surgery, and OrthoPros Bone & Joint Specialists, which work together to treat neck, back, shoulder, knee, and other orthopedic conditions. Care often starts with a quick telemedicine visit and continues at a clinic close to home, with surgery performed at partner hospitals and surgery centers in Houston, Dallas, and San Antonio. Our surgeons stay involved every step of the way, helping patients rebuild, rebound, and relieve pain.Position OverviewThe Field Marketing Representative is the face of IOSI in the Dallas/Fort Worth area. In this role, you’ll build and maintain relationships with referral partners, grow awareness of our physicians and their specialist-level care, and drive referral growth through consistent outreach and follow-up.This is a field-based role. Most of your time will be spent visiting offices in your territory, introducing our doctors, and following up to keep relationships strong. You’ll work closely with the marketing team and clinic leadership to represent IOSI professionally everywhere you go.Key ResponsibilitiesTerritory ManagementOwn your territory as IOSI’s primary field marketing representativeBuild and maintain a visible presence in your marketCarry out local marketing initiatives that align with IOSI’s overall strategySpot opportunities to grow awareness and strengthen relationshipsLog every visit, call, email, and drop-off in our CRM, and share regular activity updates with the marketing teamReferral Partner RelationshipsBuild and maintain professional relationships with referral partners in your territory, including:Attorneys and law firmsChiropractorsCase managersMedical providersResponsibilities include:Conducting in-person office visits (goal of 10 completed visits on field days)Getting to know the office managers, paralegals, and case managers who coordinate patient careDelivering educational materials about our physicians and servicesCoordinating lunches, meetings, and educational presentationsFollowing up after every visitIdentifying and building relationships with new referral partners in your territoryCommunity OutreachRepresent IOSI at networking events, conferences, and community eventsHelp plan and coordinate local eventsBuild partnerships with organizations that align with IOSI’s missionContent & Brand SupportCapture photos and short videos at events and outreach activities (no patients)Help create social content that highlights your territoryKeep IOSI’s brand consistent and professional in every interactionMarketing SupportDistribute marketing materials throughout your territorySupport local campaigns and promotionsTrack marketing materials and promotional inventoryShare market feedback and competitor insights with the marketing teamSupport physician marketing initiatives as directedWhat We’re Looking For1+ years in outside sales, B2B sales, medical sales, or field marketingComfortable walking into an office and starting a conversationOrganized, self-motivated, and consistent with follow-upComfortable using a CRM and logging activity dailyReliable vehicle and valid driver’s licenseBilingual (English/Spanish) a plusExperience working with law firms or healthcare referral partners a plusDetailsFull-time$25.00 to $28.00 per hourMileage reimbursed at $0.76/mile, plus a monthly marketing budget for visits and outreach

Location: Dallas/DFW, with travel throughout the territoryReporting StructureThis position reports to the Chief Marketing Officer and works closely with the Director of Business Development, our physicians, and clinic leadership.