Finance Anchor & Accounts Director (BusinessFocus & MarketFocus)
PressLogic · Hong Kong, Hong Kong SAR
Apply & track with Apply EdgeAbout Us & Our AudienceBusinessFocus is Hong Kong's premier digital authority for wealth management, fintech, and corporate innovation, supported by over 1.6 million platform followers. Operating within our media ecosystem, MarketFocus serves as our deep-dive financial engine, commanding over 30 million followers across the broader PressLogic network.Our audience is a highly engaged community of active investors, C-suite executives, and business decision-makers who actively trade ETFs, Hong Kong & US Equities, derivative instruments (warrants/CBBCs), and digital assets.As a key member of the PressLogic Group—a Deloitte Hong Kong Technology Fast awardee—you will leverage our proprietary AI, MarTech ecosystem (including MediaLens, ChatBooster, and AIGC platforms), and multi-vertical media reach to lead high-impact financial content initiatives.Role OverviewWe are seeking an authoritative, camera-ready Finance Anchor & Project Manager to serve as the face and operational engine of MarketFocus and BusinessFocus.This hybrid role combines on-camera presentation and C-suite relationship building with end-to-end campaign execution. You will lead flagship video productions, conduct executive interviews, and manage client-sponsored content campaigns from concept to delivery. You will translate complex market mechanics into engaging digital media without commercial sales quotas—focusing entirely on editorial excellence, seamless project management, and audience growth.Key Responsibilities1. On-Camera Anchoring & Media PresenceFlagship Video Hosting: Host live market wrap-ups, macro trend features, and expert roundtables across the MarketFocus and BusinessFocus networks.C-Suite & Institutional Interviews: Conduct authoritative, in-depth interviews with corporate executives, fund managers, chief economists, and fintech founders.Event Moderation: Represent the brand as lead moderator for high-profile financial webinars, panel discussions, press conferences, and offline industry summits.2. High-Level Networking & Relationship ManagementExecutive Access & Outreach: Leverage personal credibility to engage corporate communications heads, marketing directors, and C-suite decision-makers across banks, fund houses, brokerages, and listed issuers.Brand Ambassadorship: Serve as the primary brand representative at high-profile financial events, expanding BusinessFocus and MarketFocus's footprint.Client & Expert Liaison: Act as the primary editorial contact for corporate partners, ensuring content aligns with client objectives, regulatory guidelines, and compliance standards.3. End-To-End Project Management & Campaign DeliveryCampaign Leadership: Own the planning, timeline management, and execution of sponsored features, corporate profile videos, webinars, and O2O financial events.Cross-Functional Execution: Collaborate closely with internal editorial, video production, design, and performance marketing teams to transform financial briefs into high-performing digital assets.AI-Powered Workflow: Utilize PressLogic’s internal AI tools (MediaLens, AIGC workflow engines) to streamline scripting, market research, content optimization, and client ROI reporting.Account Renewal Support: Ensure flawless campaign execution and performance tracking to drive client satisfaction, setting the stage for long-term account renewals.4. Content Strategy & Market Agenda SettingFinancial Concept Simplification: Deconstruct complex retail and institutional instruments—including ETFs, listed warrants/CBBCs, macro trends, and digital currencies—into accessible, high-retention video content.Real-Time Market Tracking: Monitor global market movements, earnings reports, and regulatory shifts to pitch and develop timely video segments.Scripting & Regulatory Control: Draft, review, and refine video scripts to guarantee technical accuracy, narrative flow, and compliance with local market regulations.Who We Are Looking ForMedia & Camera Pedigree: Proven track record as a financial anchor, broadcast presenter, or senior financial journalist. Exceptional camera confidence, articulation, and presence are essential.Project Management Experience: 3–6+ years of experience in project management, media production, or client account management, ideally within the financial services (FI) or agency sector.Financial Market Intelligence: Deep understanding of global and local capital markets, wealth management products, derivative dynamics, and the Hong Kong fintech ecosystem.Bilingual Capability: Fluent in written and spoken Cantonese and English; proficiency in Mandarin is a strong advantage for interviewing regional and mainland executives.Tech & AI Savvy: Fast learner eager to leverage generative AI, social media analytics, and digital MarTech tools to maximize workflow efficiency.Professionalism & Mindset: Excellent stakeholder management skills with an ownership-driven, problem-solving approach in a fast-paced media environment.What We OfferMarket Leadership: Serve as the lead face for Hong Kong’s #1 digital business media platform, directly engaging top-tier financial brands and industry leaders.AI-First Production Infrastructure: Access state-of-the-art internal AI tools (MediaLens, ChatBooster, EchoMaker) to accelerate research, scriptwriting, and performance analytics.Full Network Ecosystem: Ability to cross-leverage PressLogic’s multi-vertical network (GirlStyle, BabyKingdom, etc.) and O2O event solutions to build comprehensive media offerings.Competitive Compensation: Attractive fixed salary package with performance incentives tied to campaign execution and account growth.No Cold-Calling Targets: Focus purely on editorial quality, client satisfaction, and project delivery without the burden of proactive commercial sales quotas.