Finance Lead

REFORM Digital is looking for a Finance Lead to take ownership of our day-to-day financial management, reporting, cash-flow visibility and financial discipline.This is a hands-on step-up opportunity for a Senior Finance Executive, Senior Accountant or Assistant Finance Manager who is ready to take broader ownership of the Finance function.Key ResponsibilitiesOwn and maintain a rolling 13-week cash-flow forecast, providing leadership with clear visibility of collections, upcoming obligations and cash risks.Manage accounts receivable and collections, working closely with Account Management and business owners to drive timely payments.Manage and plan upcoming vendor, payroll, statutory and operational payments, ensuring these are accurately reflected in cash-flow forecasts.Prepare timely monthly management accounts and finance dashboards covering revenue, gross profit, OPEX, EBITDA, cash and receivables.Manage budgets and rolling forecasts, including budget vs actual analysis and variance reporting.Track project and client profitability, including revenue, direct costs and margins, and flag underperforming accounts.Coordinate statutory and finance compliance requirements, including tax, SST, audit, payroll-related and other regulatory deadlines.Maintain accurate reconciliations, financial records and effective financial controls and processes.Ensure the day-to-day Finance function runs effectively, including guiding junior team members where applicable and ensuring deadlines and processes are followed through.Support financial reporting and coordination across REFORM’s regional operations as required.Provide leadership with clear financial insights, risks and recommended actions.What We're Looking For3–5+ years of relevant finance/accounting experience.Strong hands-on experience in management accounts, cash flow, AP/AR, collections, budgeting, reporting and reconciliations.Good understanding of statutory and finance compliance requirements.Strong Excel/Google Sheets and accounting system skills.Commercially minded, analytical, organised and detail-oriented.Comfortable working directly with financial data rather than only reviewing others' work.Strong communication skills and ability to work effectively with non-finance teams.Candidates at Senior Finance Executive / Assistant Finance Manager level looking to step into greater ownership are encouraged to apply.Definition of SuccessWithin 6–12 months, you will have established:Reliable 13-week cash-flow visibilityStrong collections and payment-planning disciplineTimely and accurate management accountsClear visibility of revenue, margins, OPEX and EBITDAProper project/client profitability trackingStronger financial controls and compliance disciplineA well-run, accountable day-to-day Finance functionProactive financial insights that help leadership make better decisions