Financial Controller - Legend London

Financial Controller – Legend LondonRemote first – LondonCompetitive salary + bonusWe’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Financial Controller to help build a scalable finance function capable of supporting their continued international growth.We’re looking for an ambitious, hands-on finance leader who combines strong technical accounting expertise with commercial thinking, systems knowledge and a passion for continuous improvement.If you’ve operated within a fast-growing eCommerce, retail or consumer business and enjoy taking ownership within entrepreneurial, founder-led environments, this could be the role for you.About Legend LondonLegend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.This is an exciting opportunity to join the company at a pivotal stage of its journey and help shape the finance function that will support its continued international expansion.The brand has scaled rapidly through a combination of:Strong producteCommercePerformance marketingHighly effective social-first creativeInternational growthLegend are now entering their next phase of growth, with finance playing a central role in improving visibility, strengthening controls and supporting better commercial decision-making across the business.Role OverviewAs Financial Controller, you will take ownership of financial reporting, commercial strategy, controls, multi-entity consolidations and compliance across Legend’s international business.This role goes beyond traditional financial reporting. You’ll partner with senior leadership and the wider business to:Drive commercial performanceImprove operational efficiencyStrengthen financial controlsDeliver meaningful commercial insightIntroduce scalable systems and processesLead the adoption of ERP, AI and automation across financeWorking closely with the Founder/CEO, Fractional CFO and senior leadership team, you’ll become a trusted business partner who combines technical accounting expertise with commercial acumen and systems thinking.What Success Looks LikeWithin your first 12–18 months, you will have:Successfully implemented an integrated ERP and AI-powered finance platformAutomated key finance processes and reduced manual reportingEstablished an accurate, efficient and timely month-end processDelivered trusted reporting and commercial insights to support strategic decisionsImproved group consolidations across all international entitiesEmbedded robust financial controls and governanceEnsured tax and statutory compliance across every territoryBuilt a high-performing finance team with clear ownership and accountabilityEstablished Finance as a proactive commercial partner to the wider businessMain ResponsibilitiesAI, Systems & Process ImprovementLead the migration from Xero to a fully integrated ERP platformDefine finance system requirements alongside key stakeholdersDrive automation, standardisation and AI adoption across the finance functionReduce manual processes and improve the accuracy and efficiency of reportingIntroduce scalable systems capable of supporting continued international growthFinancial Reporting & ControlOwn the monthly close process across all entitiesProduce accurate and timely monthly management accountsDeliver board reporting, KPI dashboards and meaningful commercial commentaryContinually improve the monthly reporting pack using Xero and FathomEnsure all balance sheet accounts are fully reconciled and appropriately supportedDevelop and maintain a robust financial control environmentLead annual audit preparation and manage external auditor relationshipsMaintain accounting policies and ensure compliance with relevant standardsGroup Finance & International OperationsLead monthly consolidation across the UK, UAE, Netherlands and US businessesManage intercompany accounting, reconciliations and eliminationsEnsure accurate foreign currency accounting and multi-currency reportingCoordinate the preparation of statutory accountsManage relationships with international tax advisersEnsure VAT, corporation tax and other statutory filings are completed accurately and on time across all jurisdictionsCommercial Finance & Business PartneringAnalyse business performance, profitability and marginsProvide meaningful commentary and actionable commercial insights alongside monthly resultsSupport budgeting, forecasting and long-range planningBuild financial models and scenario analysis for strategic initiativesIdentify opportunities to improve profitability and cash generationPartner with operational leaders to support commercial decision-makingChallenge spending and identify cost-saving opportunities across the businessCash Flow & Working CapitalMonitor and optimise cash flow and working capital performanceOwn cash forecasting and liquidity planningOversee inventory accounting and stock reconciliationsSupport credit control and supplier payment processesImprove visibility across cash requirements and future investment decisionsLeadership & Team DevelopmentBuild, develop and lead a scalable finance functionRecruit and develop additional team members as the business growsManage and coach the overseas bookkeeperCreate clear ownership and accountability across the teamFoster a culture of continuous improvement and high performanceExpectationsHighly commercial and strategically mindedHands-on, proactive and accountableComfortable operating within a fast-paced, founder-led environmentAble to balance technical accuracy with the wider commercial pictureNaturally curious and driven by continuous improvementConfident challenging decisions and influencing senior stakeholdersStrong bias towards action, ownership and executionComfortable managing multiple priorities as the business evolvesRequired Skills & ExperienceACA, ACCA or CIMA qualified5+ years’ post-qualified experience as a Financial Controller or in a similar senior finance roleExperience within eCommerce, retail, consumer goods, FMCG or another fast-growing, multi-entity businessStrong technical accounting knowledgeExperience preparing consolidated management accounts across international, multi-currency group structuresProven experience improving financial reporting, controls and processesExperience managing audits, statutory reporting and tax complianceStrong commercial acumen and business-partnering skillsConfidence influencing both finance and non-finance stakeholdersAdvanced Excel skills and experience analysing large data setsExperience managing and developing finance team membersBonus If You HaveExperience implementing an ERP systemExperience introducing AI and automation across financePrevious exposure to fast-scaling DTC or eCommerce brandsExperience using Xero and FathomExperience supporting a business through rapid international expansionExposure to inventory accounting within a product-led businessSalary & BenefitsCompetitive base salary + bonusRemote-first working with a future London officeDirect exposure to the Founder/CEO, Fractional CFO and senior leadership teamOpportunity to lead high-impact ERP, automation and business intelligence projectsGenuine ownership over the development of the finance functionInternational exposure across the UK, US, Europe and other global marketsStrong career progression within a rapidly scaling businessIf this sounds like you, hit apply or email Kyle at kyle@hypergrowthrec.co.uk to find out more!Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success – let us know if you require any adjustments during the recruitment process.