FMCG Insights & Analytics

This role is for one of Weekday's clientsSalary range: Rs 800000 - Rs 2800000 (ie INR 8 - 28 LPA)Min Experience: 8+ years

Location: IndiaJobType: full-timeWe are seeking an experienced and highly analytical professional for the role of FMCG Insights & Analytics.

The ideal candidate will have 8-15 years of experience in consumer insights, business analytics, market research, category analytics, or commercial intelligence within the FMCG/CPG industry. This role requires a strong ability to transform complex data into meaningful insights and strategic recommendations that support business growth, improve decision-making, and strengthen market performance.The successful candidate will work closely with cross-functional teams and senior stakeholders to analyze consumer behavior, market trends, sales performance, category dynamics, and business opportunities. You will be responsible for developing actionable insights by combining multiple data sources and presenting clear, compelling stories to stakeholders.RequirementsKey ResponsibilitiesLead FMCG/CPG insights and analytics initiatives to support strategic and operational business decisionsAnalyze consumer, customer, market, category, sales, and performance data to identify trends, opportunities, and potential risksTranslate complex datasets into actionable business insights and recommendationsDevelop reports, dashboards, presentations, and analytical frameworks to support decision-makingPartner with internal teams across Sales, Marketing, Category Management, Finance, Supply Chain, and LeadershipManage relationships with key stakeholders and ensure analytics initiatives align with business prioritiesLead discussions with senior stakeholders and effectively communicate findings, recommendations, and business implicationsSupport the development of consumer and market strategies through data-driven insightsIdentify opportunities to improve business performance, customer engagement, category growth, and operational efficiencyDrive standardization and improvement of reporting and analytics processesMentor and guide team members while contributing to the development of a strong analytics cultureManage multiple projects simultaneously while ensuring timely and high-quality deliveryRequired Skills And Qualifications8-15 years of relevant experience in Insights & Analytics, Business Analytics, Consumer Insights, Market Research, Category Analytics, or related functionsStrong experience working within the FMCG/CPG industry is essentialDeep understanding of consumer behavior, market dynamics, category performance, and commercial business driversProven ability to convert data into meaningful insights and actionable business recommendationsStrong People and Stakeholder Management skills, with the ability to collaborate effectively across functions and influence senior stakeholdersExcellent communication and presentation skills, with the ability to simplify complex analytical findingsAdvanced proficiency in Microsoft Excel, including data analysis, advanced formulas, reporting, and data visualizationStrong working knowledge of Power Query for data extraction, transformation, automation, and reportingExcellent proficiency in Microsoft PowerPoint for creating insightful and visually compelling business presentationsStrong problem-solving, analytical thinking, and attention to detailAbility to manage multiple priorities in a fast-paced and dynamic business environmentPreferred AttributesThe ideal candidate will be commercially minded, highly collaborative, and comfortable working with large and complex datasets. You should possess a strong understanding of the FMCG/CPG ecosystem and demonstrate the ability to influence decisions through data-backed insights. A proactive approach, strong ownership mindset, and the ability to build trusted relationships with stakeholders will be critical for success in this role.