Founding Account Executive

Founding Account Executive at Effra📍Shoreditch, London (in office) | Full-time Effra is hiring its first dedicated salesperson.We're ex-GoCardless product builders who left to fix how private healthcare gets paid. Our software automates billing for physio clinics, multi-practitioner practices and hospitals: invoice submission, remittance processing, and patient payment collection. Clinics using Effra see payment times drop from around 53 days to 13, and revenue rise about 3.4% just from cutting billing errors.We've built a product clinics love, with over 70 customers behind it. Founder-led selling got us here.Now we want someone to take the wheel and double our revenue.THE ROLEYou'll own the full sales cycle: discovery, demo, follow-up, close. Most of our deals are SMB with short cycles, one or two touch points, and a first conversation to signed contract inside a month. The real skill is keeping a lot of them moving at once and stacking them up to hit the number.We're also starting to chase bigger deals. Our founder stays in the room for those, adding credibility and going deep, while you drive the process, map stakeholders, and apply the frameworks that get them over the line.This is not a senior enterprise AE role with a ten-person buying committee and a mature playbook to run. You'll be defining a good part of the playbook as you go.WHAT YOU'LL DOOwn the sales cycle end to end, from first conversation to signed dealOwn your pipeline and be accountable for your revenue targetRun discovery, demos, follow-up and closing yourselfBring structure to how deals get qualified, progressed and closedHelp build a repeatable, predictable sales motion as we scaleWHAT WE'RE LOOKING FORStrong at running sales cycles, not just prospecting themCommercially sharp: you get to the heart of a prospect's problem fast and map it to what we doComfortable managing high-volume, fast-moving SMB deals and keeping the number buildingCurious and collaborative in customer conversations: you ask and listen, you don't just pitchStrong follow-through: you keep deals moving and hold yourself accountableEnergised by early-stage, where the role, process and product keep evolving. A "first-boots" mentality, not just tolerance for ambiguityHealthcare or physio sector experience is a bonus, not a requirement. We care far more about how you sell than who you already know.HOW WE WORKLow ego, high impact. Our co-founders don't have titles. Everyone gets hands-on, and we're allergic to work about the work: if a task doesn't clearly drive impact, we don't do it. If you want to build something real and see the direct results of your own selling, this is a good place to do it.