Founding Marketing Lead

Founding Marketing LeadWe're looking for a Founding Marketing Lead to join an ambitious, fast-growing preventive healthcare company at an early stage.This is an opportunity to become one of the first commercial leaders within the company and play a defining role in building one of Europe's leading preventive healthcare platforms.We're looking for someone who combines strategic thinking with hands-on execution. Someone who enjoys building from scratch, understands digital growth inside and out, and is excited by the opportunity to create something with long-term impact.The role initially offers a flexible equity-based structure, making it ideal for someone transitioning from a corporate career into entrepreneurship. Over time, the position is expected to evolve into a full-time (paid) leadership role as the company scales.What you'll doYou'll own our marketing and growth function from strategy through execution, including:Develop and execute the overall marketing strategyBuild and optimize digital acquisition channels including Google Ads, Meta Ads, Instagram, LinkedIn, TikTok and emerging platformsSet up and manage paid acquisition campaigns with clear ROI targetsDevelop SEO and content strategies to drive long-term organic growthBuild lifecycle marketing including email, CRM and retention campaignsDesign and optimize conversion funnels across the customer journeyBuild dashboards and reporting to monitor CAC, LTV, ROAS, conversion and growth metricsDevelop partnerships with influencers, creators and healthcare ambassadorsCollaborate with product and clinical teams to continuously improve customer acquisition and engagementHelp build a scalable marketing organization as the company growsWho we're looking forYou ideally have:Experience in growth marketing, digital marketing or performance marketingWork(ed) at a high-performing company such as a leading startup, scale-up, MBB consultancy, Big Tech or consumer brandA strong understanding of digital marketing channels including Google Ads, Meta Ads, SEO, social media, e-mail & CRM, Analytics, Conversion Rate Optimization (CRO), Marketing automationExperience building scalable acquisition funnelsStrong analytical skills and a data-driven mindsetExcellent understanding of branding and consumer marketingAn entrepreneurial mentality with the ability to operate independentlyExcitement about healthcare, prevention and consumer healthAmbition to help build a company over the long termNice to haveAdvanced degree (MBA, PhD, MD)Experience in healthcare, health tech or consumer wellnessExperience working in a venture-backed startup or scale-upExperience managing influencer marketing and community buildingFamiliarity with tools such as GA4, Google Tag Manager, HubSpot, Mixpanel, Looker Studio or similar analytics platformsExperience with AI-driven marketing tools and automationWhat we offerJoin at the earliest stage and help shape the future of the companySignificant ownership and influence over strategy and executionEquity / ESOP participation from the startFlexible commitment initially, allowing a gradual transition from corporate to entrepreneurial lifeA clear pathway to a full-time executive leadership position as the company scalesThe opportunity to build one of Europe's leading preventive healthcare companies alongside experienced foundersIf you're excited about combining technology, healthcare and entrepreneurship - and want to build something with lasting impact - we'd love to hear from you.