General Manager

General Manager – Founder-Led Activewear BrandLocation: Bolton / Greater ManchesterSalary: £60,000–£80,000 Reports to: Founder and CEOThe Opportunity:Our client is an established UK activewear brand with a strong direct-to-consumer business and an international customer base.The company is seeking a commercially minded General Manager to take increasing responsibility for its day-to-day leadership and performance.This is a newly created, hands-on role covering commercial performance, ecommerce, product, operations, finance and people. You will work closely with the Founder, strengthen the company’s operating model and help deliver its next stage of profitable growth.There is a genuine opportunity to progress towards Managing Director over the next three to five years.The Role:You will translate the Founder’s vision into clear priorities, plans and measurable results.Your responsibilities will include:Leading the day-to-day commercial and operational performance of the businessTaking increasing ownership of the P&L, budgets, forecasts and management reportingImproving revenue, margin, profitability, cash generation and working capitalLeading ecommerce trading and improving conversion, customer acquisition and repeat purchaseStrengthening product, merchandising, stock and promotional planningImproving stock turn, full-price sell-through and aged-inventory managementOverseeing supply chain, fulfilment, returns and customer serviceIntroducing clear KPIs, accountability and effective management routinesLeading and developing a multi-functional teamIdentifying growth opportunities across products, markets and channelsReducing the company’s reliance on the Founder for routine decisionsThis is not a role for someone who wants to operate at a distance. You must be comfortable moving between strategy and detail, from reviewing financial performance to resolving operational issues.Your first 12–18 months:You will be expected to:Build a detailed understanding of the brand, customer, team and commercial modelEstablish a trusted working relationship with the FounderReview the P&L, cash cycle, stock position and customer economicsImprove budgeting, forecasting and management reportingClarify roles, responsibilities and decision-making authorityStrengthen ecommerce, product and promotional planningImprove margin, stock productivity and operational efficiencyAssess the team structure and leadership capabilityProduce and begin delivering a two-to-three-year growth planTake primary responsibility for the day-to-day running of the businessAbout you:You may currently be a General Manager, Head of Operations, Commercial Director, Ecommerce Director, Trading Director or COO within a smaller business.You will bring:Senior commercial or operational experience within ecommerce, retail or consumer productsResponsibility for a P&L, business unit or significant budgetEvidence of delivering profitable growthStrong commercial and financial judgementExperience across ecommerce, product, stock, fulfilment or supply chainExperience leading people across multiple functionsConfidence working with budgets, forecasts and commercial KPIsA data-led, practical and execution-focused approachExperience within an entrepreneurial or founder-led environmentExperience within activewear, fashion, apparel, footwear, beauty or wellness would be advantageous but is not essential.Your leadership style:You will be commercially sharp, hands-on and comfortable with detail.You will also be:Ambitious but low-egoApproachable, direct and fairOrganised and decisiveAble to challenge constructivelyCalm under pressureComfortable working without large-company infrastructureMotivated by building a business over the long termPackage and progression:£60,000–£80,000 base salaryPerformance-related financial rewardsPension and company benefitsSignificant autonomy across the businessDirect working relationship with the FounderPotential progression to Managing Director and equity optionsTo apply, please submit your CV today! BH36106