General Manager

Althakeel General Trading LLC is seeking a dynamic, commercially driven, and strategic General Manager (GM) to lead the company's overall operations and drive sustainable business growth. The ideal candidate will possess strong leadership experience in eCommerce, retail, digital transformation, and operational management, with a proven ability to scale businesses, improve profitability, and build high-performing teams.The General Manager will provide strategic direction across all business functions, including eCommerce, Sales, Marketing, Procurement, Supply Chain, Warehouse Operations, Customer Service, Finance, Human Resources, Information Technology, and Compliance, ensuring operational excellence and exceptional customer experiences.Key ResponsibilitiesStrategic LeadershipDevelop and execute business strategies aligned with company objectives.Prepare annual business plans, budgets, forecasts, and KPIs.Drive revenue growth, profitability, and market expansion.Identify new business opportunities and strategic partnerships.Lead organisational transformation and continuous improvement initiatives.Monitor market trends, competitor activities, and customer behaviour.Report business performance and strategic initiatives to senior management.eCommerce ManagementLead and optimise all eCommerce operations, including:Website and mobile application managementProduct catalogue, pricing, promotions, and merchandisingMarketplace operationsCustomer journey and conversion rate optimisation (CRO)Sales forecasting and inventory planningWebsite analytics and performance monitoringCustomer retention and loyalty programmesDrive improvements in:RevenueConversion RateAverage Order Value (AOV)Customer Lifetime Value (CLV)Customer Acquisition Cost (CAC)Repeat Purchase RateCustomer Satisfaction (CSAT)Sales & Business DevelopmentDevelop sales strategies to achieve revenue and profit targets.Expand product categories and market presence.Strengthen supplier and strategic partner relationships.Negotiate commercial agreements and pricing.Monitor market competitiveness and sales performance.Digital MarketingOversee digital marketing activities including:Meta AdsGoogle AdsSEO & SEMSocial Media MarketingEmail & WhatsApp MarketingInfluencer & Affiliate MarketingOptimise:ROASTraffic GrowthBrand AwarenessLead GenerationMarketing Performance AnalyticsOperations & Supply ChainManage end-to-end operational excellence across:ProcurementInventory ManagementWarehouse OperationsLogistics & DistributionOrder FulfilmentVendor ManagementQuality AssuranceFocus on inventory optimisation, cost reduction, warehouse productivity, SLA compliance, process automation, and operational efficiency.Financial ManagementWork closely with Finance to:Prepare budgets and forecasts.Monitor profitability and cash flow.Control operational costs.Improve margins and business performance.Analyse financial reports and recommend improvements.Technology & Digital TransformationLead technology initiatives including:ERP & CRM implementationWarehouse Management SystemsBusiness Intelligence & AnalyticsAI & AutomationPayment Gateway IntegrationWebsite and Mobile App enhancementCybersecurity and data governanceLeadership & People ManagementLead and mentor cross-functional teams.Drive recruitment, performance management, succession planning, and employee development.Foster a culture of accountability, collaboration, innovation, and continuous improvement.Governance & ComplianceEnsure compliance with:UAE Labour LawVAT RegulationsConsumer Protection RegulationsCompany PoliciesRisk Management FrameworksInformation Security & Data Protection StandardsQualificationsRequiredBachelor's Degree in Business Administration, Commerce, Marketing, Management, Supply Chain, or a related field.PreferredMBA or Master's Degree.Professional certifications in Leadership, Project Management, Digital Marketing, or Supply Chain Management are advantageous.ExperienceMinimum 5+ years' experience in a General Manager, Business Head, Operations Head, or Senior eCommerce Leadership role.Proven experience managing an eCommerce business with full P&L responsibility.Demonstrated success in driving business growth, digital transformation, and operational excellence.Experience leading multidisciplinary teams across Sales, Marketing, Operations, Procurement, Warehouse, Customer Service, IT, HR, and Finance.Strong knowledge of the UAE/GCC retail and eCommerce market.Technical SkillsExperience with:Shopify, Magento, WooCommerce, or Enterprise eCommerce PlatformsERP Systems (Odoo, SAP, Oracle, Microsoft Dynamics)CRM PlatformsGoogle Analytics 4Meta Business SuiteGoogle Ads & Merchant CenterMicrosoft Excel (Advanced)Power BI or TableauWarehouse & Inventory Management SystemsCore CompetenciesStrategic LeadershipCommercial & Financial AcumeneCommerce ManagementBusiness DevelopmentDigital MarketingSupply Chain & OperationsCustomer ExperienceData-Driven Decision MakingTeam LeadershipChange ManagementNegotiation & Stakeholder ManagementProcess ImprovementRisk ManagementKey Performance Indicators (KPIs)Performance will be measured against:Revenue GrowthGross Profit & EBITDASales Target AchievementWebsite Conversion RateAverage Order Value (AOV)Customer Lifetime Value (CLV)Customer Acquisition Cost (CAC)Return on Advertising Spend (ROAS)Customer Satisfaction (CSAT)Net Promoter Score (NPS)Order Fulfilment AccuracyInventory TurnoverDelivery SLA ComplianceOperational Cost OptimisationEmployee Engagement & RetentionDigital Transformation MilestonesWhy Join Althakeel General Trading LLC?Join a fast-growing organisation where innovation, operational excellence, and customer satisfaction are at the core of everything we do. As General Manager, you will play a critical role in shaping the company's future, leading strategic growth initiatives, driving digital transformation, and building a high-performing organisation that delivers sustainable business success.