General Manager

Lane Investments Group is incubating a new venture and is seeking an entrepreneurial founding General Manager to shape, launch, and scale the brand.ABOUT SORANOSorano is a new European bathroom brand on a mission to elevate the most intimate and universal space in every home. We engineer our Sorano products for the requirements of Europe and the Middle East. Our positioning sits decisively between legacy ceramic brands and ultra-premium Japanese imports, TOTO level innovation with a premium price advantage, with a European design language. We are launching in Spain and want to scale to other European countries.This is a founding team hire. You will help shape how Sorano shows up in the market, from showroom floors and architect specifications to wholesale partnerships, logistics and the next generation of products.THE ROLEWe are looking for a seasoned commercial operator from the bathroom and sanitaryware industry to take ownership of how Sorano is marketed, sold and delivered. You will sit at the intersection of 4 disciplines, Business Development, Product Management, Logistics and Operations and translate brand ambition into commercial reality on the ground.This role is uniquely positioned between our China supply chain, our Dubai (JAFZA) trading hub and our distribution channels across Europe and the GCC.KEY RESPONSIBILITIESSales & Commercial LeadershipBuild Sorano's sales engine in Europe and Middle East through distributors, retailers, construction and renovation companies and agents.Business Development & New MarketsIdentify and close strategic B2B partnerships, developers, architects, hospitality groups and design studios specifying for residential and hospitality projects.Build B2C demand through the website and social channels as a lead engine that routes buyers to dealers, direct e-commerce only once the structure supports itProduct ManagementAct as the voice of the market into the product roadmap (model mix, finishes, spare parts and accessories), working with the CEO, who owns the manufacturing relationshipLogistics & Supply ChainOwn logistics from factory through logistics centres and into showroom and retail outlets, freight, inventory planning, last mile logistics partners and reverse logistics.Negotiate and manage relationships with freight forwarders, third party logistics centres and understand specific European Technical requirements.Build the forecasting, replenishment and SKU-level inventory discipline that supports a multi-country rollout.Manage after-sales operationsOperations & Cross-Functional LeadershipGuide and implement a policy of growth, starting with a sales representative and an operations coordinator, then mentor and grow the commercial and operations team as the business expands.Partner closely with the CEO on strategy, the monthly board pack and the stage-gate milestones.WHO YOU ARE10+ years in the premium bathroom and sanitaryware industry. We are actively looking to attract talent from the leading global toilet and bathroom brands, e.g. VitrA, TOTO, Duravit, Roca, Villeroy & Boch, Laufen, or peers.Deep familiarity with how premium bathroom products are designed, manufactured, certified, distributed and sold into European showrooms and trade channels.Direct, hands-on experience working with Chinese manufacturers, OEMs and supply chains in sanitaryware, plastics or consumer hardware.Based out of Dubai, with regular travel across China, Europe and the GCC as the rollout requiresFluent English essential, Spanish and Arabic are strong advantagesA builder and initial-concept founding team member, comfortable with founding-team breadth, pace and ambiguity. NICE TO HAVEExperience with smart sanitaryware (bathroom accessories, washlets, bidet seats, electronic toilets) or other electronics meets ceramics product categories.Existing relationships with premium bathroom showrooms, distributors, architects or developer groups in Europe and Middle East.WHAT WE OFFERA founding-team seat in a category defining European brand at the moment it goes to market.We offer a fixed monthly salary, performance bonus, and a long-term incentive above agreed thresholds.Direct ownership of the brand in coordination with the CEO, decision making authority, and the resources to build a team beneath you.