General Manager

General Manager – Saudi ArabiaTitle: General Manager, Saudi ArabiaReports To: Chief Revenue Officer (CRO)Location: Riyadh, Saudi Arabia

Department: Commercial LeadershipRole SummaryAs the senior in-market leader for Saudi Arabia, the General Manager holds end-to-end accountability for driving commercial performance, accelerating market share, and cultivating customer relationships across the Kingdom.In this pivotal role, you will bridge Foodics’ overarching regional strategy with the unique opportunities of the Saudi market.

Combining SaaS commercial leadership, strategic relationship building, and team oversight, you will act as the primary brand ambassador in KSA—driving revenue, expanding product adoption, and fostering a high-performing local culture.Key PrioritiesCommercial Execution: Deliver ambitious revenue targets, expand overall market share, and solidify Foodics’ position as the leading F&B tech platform in Saudi Arabia.SaaS & Pay Attach Growth: Accelerate SaaS subscription expansion while driving adoption of Foodics Pay and value-add platform tools per location.Retention & CX: Manage churn, improve long-term retention, and build an exceptional customer experience localized to the Saudi F&B market.Stakeholder Engagement: Form strategic alliances with key clients, ecosystem partners, and influential voices across the tech and hospitality sectors.Public & Official Representation: Act as Foodics’ senior representative at industry events, executive gatherings, and official ecosystem engagements.Culture & Leadership: Inspire, lead, and develop a high-performing, accountable local team with strong cross-functional alignment.Key Responsibilities1. Commercial & Market LeadershipDevelop and execute the KSA business plan aligned with Foodics’ regional strategic goals.Lead cross-functional alignment across sales, marketing, operations, and product teams to drive revenue and market penetration.Identify key expansion vectors, lead high-stakes negotiations, and secure strategic commercial partnerships.Track market dynamics, competitor movements, and emerging opportunities within the Saudi hospitality tech sector.2. Customer Growth & RetentionDeepen customer relationships across key accounts and participate directly in critical client engagements.Implement proactive strategies to curb churn, increase product feature adoption, and drive long-term Customer Lifetime Value (LTV).Ensure product-market fit and localization match the operational needs of Saudi-based restaurants, cafes, and hospitality businesses.3. Market Representation & Strategic RelationshipsServe as Foodics’ primary in-market executive representative across Saudi Arabia.Build ties with key industry stakeholders, government/regulatory bodies, and strategic partners in the Saudi tech ecosystem.Serve as an authorized public spokesperson and panelist at prominent industry conferences and gatherings.4. Operational Oversight & Team LeadershipCultivate a results-driven, constructive, and highly collaborative team culture.Establish clear KPI structures, mentor talent, and proactively address performance hurdles.Provide the Chief Revenue Officer (CRO) with strategic performance updates, market insights, and financial forecasts.Candidate QualificationsRequired Experience & SkillsLanguage: Professional fluency in Arabic and English (spoken and written) is required.Leadership Track Record: Proven experience as a General Manager, Commercial Director, Business Unit Head, or Senior BD Leader in a high-growth environment.Commercial Acumen: Demonstrated success meeting P&L/revenue targets, scaling market share, and closing strategic enterprise deals.Communication & Executive Presence: Exceptional negotiation, public speaking, and presentation skills with confidence engaging C-level stakeholders.People Leadership: Proven ability to build, retain, and inspire multi-disciplinary teams in a fast-paced market.Preferred QualificationsPrior experience within SaaS, FinTech, Hospitality Tech, or F&B operations in Saudi Arabia.Strong existing network within the Saudi Arabia hospitality and restaurant landscape.