General Manager - FMCG

General Manager – FMCG (UAE)Employment Type: Full-TimeThe General Manager will be responsible for the overall business performance, including P&L ownership, commercial strategy, sales, marketing, supply chain, operations, finance, and people leadership. The successful candidate will have extensive experience leading FMCG businesses within the UAE and GCC region, with a proven track record of accelerating revenue growth, improving profitability, and building strong distribution networks.Key ResponsibilitiesBusiness LeadershipLead the overall business strategy and execution to achieve revenue, profitability, and market share objectives.Develop and implement long-term growth strategies aligned with company goals.Drive organizational performance through effective planning, execution, and operational excellence.Build and maintain a high-performance culture focused on accountability and continuous improvement.Commercial & SalesDevelop and execute sales strategies across Modern Trade, Traditional Trade, Wholesale, E-commerce, and HORECA channels.Expand distribution coverage and strengthen relationships with key retail partners.Identify new market opportunities and product expansion initiatives.Monitor market trends, competitor activities, and consumer insights to drive commercial decisions.Marketing & Brand ManagementPartner with the marketing team to develop brand strategies and successful product launches.Ensure effective execution of trade marketing and promotional activities.Drive brand awareness, customer engagement, and market penetration.Operations & Supply ChainOversee supply chain, procurement, inventory management, logistics, and demand planning.Ensure operational efficiency while maintaining product availability and service levels.Optimize cost structures without compromising product quality or customer satisfaction.Financial ManagementOwn the company's P&L and balance business growth with profitability.Prepare annual budgets, forecasts, and strategic business plans.Monitor KPIs and implement corrective actions where required.Drive cost optimization and operational efficiency initiatives.Leadership & People ManagementLead, mentor, and develop cross-functional leadership teams.Establish clear performance objectives and succession plans.Foster collaboration across all departments.Stakeholder ManagementBuild strong relationships with key customers, distributors, suppliers, and strategic partners.Present business performance and strategic recommendations to senior leadership and shareholders.Represent the company at industry events and key customer meetings.QualificationsBachelor's degree in Business Administration, Marketing, Finance, Supply Chain, or a related discipline.MBA is highly preferred.Minimum 15 years of progressive FMCG experience.At least 7 years in a General Manager, Business Unit Head, Country Manager, Commercial Director, or equivalent leadership role.Strong experience managing full P&L responsibility.Proven experience within the UAE and GCC FMCG market.Deep understanding of Modern Trade, Traditional Trade, Distributor Management, and Route-to-Market strategies.Experience managing multi-functional teams across sales, marketing, operations, supply chain, and finance.Strong commercial, financial, and strategic planning capabilities.Excellent leadership, negotiation, communication, and stakeholder management skills.Fluency in English is required; Arabic is an advantage.Key CompetenciesStrategic LeadershipCommercial ExcellenceP&L ManagementBusiness TransformationRevenue GrowthMarket ExpansionDistribution StrategyOperational ExcellenceSupply Chain ManagementFinancial AcumenChange ManagementTeam LeadershipCustomer Relationship ManagementData-Driven Decision MakingWhat We OfferCompetitive executive compensation package.Performance-based annual bonus.Opportunity to lead a growing FMCG business with regional impact.Executive leadership role with significant strategic influence.Professional growth and long-term career development.