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Genral Manager Marketing

Elchai Group · Dubai, Dubai, United Arab Emirates

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Who We Are Looking ForElchai Group is a multi-venture technology group building AI-ready infrastructure, governed AI-agent systems, compliance-native registry infrastructure for real-world assets, and AI compute infrastructure across the GCC and Europe.We are looking for a General Manager Marketing who will take ownership of the group’s entire marketing function across multiple distinct ventures and brands, each with its own voice, and transform it into a reliable execution engine that operates without the founder having to chase people every day.The role requires strong operational ownership, multi-brand discipline, comfort with AI-assisted workflows, and the ability to translate technical company strategy into accurate and useful market communication. All external content remains subject to the required human approval and applicable compliance rules.Main ResponsibilitiesOwn the group’s entire editorial calendar, with content prepared in advance on a weekly basis for all brands, rather than being generated day by day under pressure.Build distinct content pillars for each brand, with its own voice and rules, without mixing messages between different products.Manage daily monitoring of comments, mentions, and direct messages across all social channels, with a target response time of 24 working hours.Evaluate, propose, and implement the right tools for the volume we manage, including automation where appropriate, always with human approval for sensitive content before publication.Report concrete monthly metrics: followers, reach, and engagement, measured against a fixed baseline rather than by perception.Strictly comply with the individual compliance rules of each product, including terminology restrictions relating to digital assets and limitations on language concerning licences or guaranteed returns.Organise marketing operations within The Universe Eye Governance Orchestration, ensuring that content, data, audiences, and rules remain separated for each venture.Ensure that automation and AI agents may assist in preparing marketing materials, while sensitive external content remains subject to approval by an authorised person before publication.What We Are Looking For in This PersonProven experience managing multi-brand or multi-product marketing functions, with internal teams and external agencies.Demonstrated ability to build repeatable processes and ensure they are followed, rather than simply producing attractive content on a one-off basis.Complete reliability in commitments. If you say something will be ready by a certain date, it must be ready, or you must flag in advance that it will not be. We do not accept vague updates such as “I’m working on it” without concrete material to show.Comfortable using AI-based marketing tools and understanding how to integrate automation and human review into the same workflow.Proactive communication. The person in this role provides updates without being prompted. If something is missing in order to proceed, they say so immediately rather than having the issue discovered after weeks of silence.Success in the First 90 DaysSuccess in the first 90 days means completing a structured audit of the existing channels, establishing separate content pillars and approval rules for each venture, preparing an editorial calendar in advance, implementing a reliable task and review process, and delivering the first clear monthly report against an agreed baseline. The person must also identify missing resources, delayed work and compliance risks early, rather than allowing them to remain hidden.How We Evaluate CandidatesDuring the interview, we ask for a specific and verifiable example of a marketing process you built from scratch and maintained over time without constant supervision, not just a description of the strategy.Candidates will also be required to complete a practical assessment based on Elchai Group. The exercise may include multiple distinct ventures and a combination of approved and unapproved claims. The candidate will be expected to create a mini content calendar while maintaining the correct positioning, audience, and compliance rules for each venture without mixing them.