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Gift Cards – Business Growth & Customer Success Lead

Buyhatke · Bengaluru, Karnataka, India

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About Us: Buyhatke is an AI-driven shopping intelligence platform helping consumers make smarter commerce decisions while saving time and money. We operate across shopping, travel, food, grocery, and other commerce categories, with a vision to build a consumer AI agent that simplifies how people discover, compare, and purchase products and services.As part of our growing offerings, Buyhatke also provides Gift Cards that can be redeemed across multiple online marketplaces and brands.We are now looking for an experienced professional to take ownership of and scale our Gift Cards Business across both B2C and B2B segments.About the Role: As the Business Growth & Customer Success Lead, you will be responsible for driving the growth and overall performance of Buyhatke's Gift Card business across B2C and B2B channels.You will own the entire lifecycle of the business from identifying new growth opportunities and acquiring B2B clients to managing existing customers, improving B2C adoption, developing partnerships, and ensuring a seamless customer experience.The role also involves a strong Customer Success component. You will be the key point of contact for customers and clients whenever they have queries or require assistance related to gift card purchases, delivery, redemption, transactions, refunds, or other issues.The ideal candidate will have experience in the Gift Card, Digital Rewards, Loyalty, Prepaid, or Corporate Gifting industry, with a strong understanding of the ecosystem and existing relationships across relevant stakeholders.What You'll do: Business Growth - B2B & B2COwn and drive the overall growth strategy for Buyhatke's Gift Card business across B2B and B2C segments.Identify new business opportunities and build a strong pipeline of corporate clients, businesses, brands, and institutional customers.Develop and execute strategies to increase B2C gift card purchases, repeat transactions, and overall customer adoption.Identify new use cases for gift cards across employee rewards, incentives, customer rewards, corporate gifting, loyalty programs, and other business requirements.Build and maintain strong relationships with existing B2B clients and identify opportunities for account expansion and repeat business.B2B Sales & PartnershipsProspect, engage, negotiate, and onboard new corporate customers and strategic partners.Build relationships with HR teams, corporate procurement teams, reward platforms, loyalty businesses, financial institutions, and other potential B2B buyers.Own the complete B2B sales cycle, from lead generation and pitching to negotiation, onboarding, and account management.Develop customized gift card solutions and commercial structures based on client requirements.Negotiate pricing, margins, commissions, volumes, payment terms, and other commercial agreements.Gift Cards Partnerships & EcosystemIdentify and onboard new brands, marketplaces, and gift card issuers to expand Buyhatke's gift card catalogue.Build relationships with gift card aggregators, distributors, issuers, brands, and technology partners.Continuously evaluate the catalogue to ensure competitive pricing, relevant brands, availability, and attractive offerings.Identify opportunities to improve margins, commercial terms, and business economics.Customer Success & SupportAct as a key point of contact for B2C and B2B customers requiring assistance with gift card purchases, transactions, delivery, redemption, refunds, or other issues.Ensure customer queries are addressed promptly and effectively.Work closely with internal Product, Technology, Operations, Finance, and Support teams to resolve customer issues.Identify recurring customer pain points and work with relevant teams to improve the overall customer experience.Build processes and SOPs to ensure consistent and scalable customer support.Business Operations & PerformanceTrack key metrics including revenue, GMV, margins, conversion, repeat purchases, B2B account growth, customer retention, and customer satisfaction.Analyze business performance and identify opportunities to improve revenue and profitability.Develop regular business reports and insights for the leadership team.Ensure smooth coordination between sales, operations, technology, finance, and customer support teams.Build scalable processes for order management, reconciliation, refunds, customer support, and B2B account management.Strategy & ExpansionIdentify new business models, distribution channels, and partnerships to scale the Gift Card business.Explore opportunities across corporate gifting, employee rewards, loyalty, incentives, consumer promotions, and other relevant segments.Stay updated on trends, competitors, pricing, and developments in the gift card and digital rewards ecosystem.Work closely with the leadership team to define the long-term roadmap for Buyhatke's Gift Card business.Requirements: 5+ years of relevant experience in the Gift Card, Digital Rewards, Loyalty, Prepaid, Corporate Gifting, or related industry.Strong understanding of the gift card ecosystem, including issuers, aggregators, distributors, marketplaces, brands, and corporate buyers.Proven experience in B2B business development, sales, partnerships, or account management.Experience managing and growing B2B accounts and building long-term client relationships.Strong understanding of B2C customer behaviour and customer success principles.Experience in negotiating commercial terms and managing strategic partnerships.Strong communication, presentation, negotiation, and relationship management skills.Strong problem-solving ability and a customer-first mindset.Ability to work cross-functionally with Product, Technology, Operations, Finance, and Support teams.Strong analytical skills and comfort working with business metrics, Excel/Google Sheets, and reporting dashboards.Ability to take complete ownership of a business function and operate independently in a fast-paced startup environment.Good to Have:Existing relationships with corporates, HR teams, procurement teams, loyalty platforms, reward companies, gift card aggregators, and major brands/marketplaces.Experience managing high-volume B2B gift card transactions.Experience with corporate gifting, employee rewards, incentives, loyalty programs, or affiliate commerce.Experience working with APIs, digital gift card platforms, or technology-led gift card businesses.Experience in a startup or high-growth consumer internet company.Experience building a Gift Card business or vertical from an early stage.What You'll Own:B2B Growth → B2C Growth → Partnerships → Client Relationships → Customer Success → Operations → Revenue & Margins → Business ExpansionThis is a high-ownership role where you will have the opportunity to build and scale Buyhatke's Gift Card business across B2B and B2C, while directly shaping the customer experience and long-term growth of the business.