Global Digital Marketing Manager (Global MNC In Medical Device Sector)

Title: Global Digital Marketing Manager (Global MNC In Medical Device Sector)Location: SingaporeWe are partnering with a leading MedTech organisation to appoint a Global Digital Marketing Manager to shape and accelerate its digital presence across international markets.This is an opportunity for a hands-on, commercially minded digital marketer to take ownership of the global digital ecosystem — from website and social media to content, SEO, email and demand generation — while helping establish new ways of working through AI-enabled marketing.

Responsibilities

Lead the development and evolution of the organisation’s global digital marketing strategy and operating model, working closely with regional teams and stakeholders.Own the corporate website ecosystem, driving improvements across content, user experience, SEO, conversion and digital performance.Develop content-led initiatives across social media, email, SEO, web and digital campaigns to build engagement, generate quality leads and support commercial objectives.Shape the global social media and content strategy, from editorial planning and storytelling to campaign and event activation.Translate complex medical, clinical and technical propositions into compelling digital content that resonates with healthcare and customer audiences.Drive audience engagement across corporate and patient-facing digital communities.Leverage AI and emerging marketing technologies to improve content creation, campaign effectiveness, targeting and marketing productivity.Establish scalable digital marketing practices, standards and best practices that can be adopted across regions.

Requirements

Minimum 8 years of digital marketing experience, with strong exposure to content, social media, websites, SEO and email marketing.Experience working across global or regional markets, ideally within MedTech, healthcare, B2B or another technically complex environment.A strong track record in content marketing and organic social, with the ability to connect digital activity to measurable outcomes such as engagement, traffic and lead generation.Experience in building, transforming or scaling digital marketing capabilities rather than simply managing established campaigns.Practical exposure to AI-powered marketing and content tools, with an interest in applying AI to improve marketing effectiveness.Understanding of marketing automation, CRM integration, analytics and attribution will be advantageous.The ability to move comfortably between strategy as well as hands-on execution.Strong communication and stakeholder engagement skillsStrong commercial awareness and the ability to understand technical products, customer needs and audience segmentsInterested? Here’s what to do next:Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability.*Singapore Employment Agency Personnel No.: R22105959Singapore Employment Agency License No.: 16S8069Privacy Statement: By submitting an application and sharing your personal information with us, you consent to such information being collected, held, used and disclosed in accordance with our Privacy Policy (https://www.wilsonhr.com/privacy-policy)