Global Head of DTC

Global Head of DTCA fast-growing fashion and lifestyle group is looking for someone to run its owned digital business as a real P&L, not a marketing line item. The company isn't named at this stage; this is a confidential search, and full details go to shortlisted candidates only.If your background is "CMO who has actually run the numbers behind a digital business," this is worth a conversation. If your experience is managing a marketing budget without owning revenue and contribution, it won't be the right fit.Responsibilities:Full ownership of the webshop P&L, with weekly trading calls as your rhythmDeciding where investment goes and what the growth plan looks likeTaking international expansion into new markets yourself, until it's big enough to warrant a dedicated hireHolding external agencies accountable, budgets, targets, and what happens when they missGetting Trading, Content, Creator, Paid, CRM and Digital Product all pulling in one directionOwning the numbers that matter: acquisition cost, contribution on first order, repeat purchase rate, lifetime valueHiring your leadership layer, starting with a VP/Director for Growth Content & Creator Commerce as your key lieutenantWhat we are looking for:Someone who has actually owned a DTC or e-commerce P&L before, revenue and contribution, not just a marketing spend lineGenuine, current hands-on use of AI in how you work, not familiarity or enthusiasm. This gets tested directly and specifically in interviewsA track record of scaling a digital consumer business through a similar growth curve, ideally from tens of millions upwardSomeone who has built things lean, from nothing, rather than stepped into an existing team and budgetA real sense for fashion, sportswear or similar premium consumer categories, brand and culture included. Creator-led commerce experience is a strong plusBased in Dubai, or genuinely ready to relocate