Global Marketing Manager – B2B SaaS / HR Tech / AI

Location: Shibuya, Tokyo, Japan

Employment Type: Full-time, PermanentSalary: JPY 7,000,000 - 12,000,000 per yearWork Style: HybridLanguage: Business-level Japanese and English requiredWe are looking for a Global Marketing Manager to help drive the international growth of a fast-growing B2B SaaS business in the Human Capital Intelligence space.This role will take ownership of global marketing strategy and execution across Japan and overseas markets.

You will work closely with sales, business development, product, and engineering teams to build a scalable marketing engine that supports long-term business growth.The product is a skill intelligence platform that helps companies visualize digital and AI skills, optimize hiring and training, and strengthen workforce capabilities.Key ResponsibilitiesDevelop and execute global B2B marketing strategies and annual plansConduct market research, competitor analysis, and customer research across Japan and international marketsPlan and run marketing campaigns tailored to different countries and regionsBuild scalable global marketing processes and frameworksSelect, implement, and optimize CRM and marketing automation toolsDesign and improve the full funnel from lead generation to nurturing and opportunity creationLead digital marketing initiatives including online advertising and performance improvementPlan and execute webinars, conferences, exhibitions, and other event marketing activitiesCreate and manage marketing content such as websites, landing pages, and white papersWork with sales and business development teams to generate leads and support pipeline creationDefine, monitor, and improve marketing KPIsStandardize and share best practices across marketsLead cross-border marketing projects in both Japanese and EnglishWhat We Are Looking ForRequired3+ years of marketing experience in an operating companyExperience managing marketing initiatives from planning through execution, analysis, and improvementExperience working with international team members in both Japanese and EnglishExperience in overseas marketing or marketing across multiple countries or regionsHands-on experience with CRM, marketing automation, advertising, or analytics toolsExperience defining, tracking, and improving marketing KPIsExperience collaborating with cross-functional teams such as sales, inside sales, business development, and productAbility to identify challenges independently and drive initiatives forwardPreferredEnd-to-end B2B marketing experience from strategy to executionGlobal marketing experience across multiple countries or regionsExperience supporting the US marketExperience selecting and implementing CRM or marketing automation toolsExperience developing go-to-market or market entry strategiesExperience in demand generation or marketing operationsExperience working as a solo marketer or in a small marketing team in a startup or high-growth companyExperience managing overseas offices, agencies, or external partnersExperience building or managing a marketing teamAbout This RoleThis is a core position for building the company’s global marketing foundation.You will be expected to create a repeatable and scalable marketing model covering:Global marketing strategyDemand generationCRM and marketing automationLead nurturingSales alignmentPipeline creationKPI designInternational market expansionAs the business grows, you may also have the opportunity to build and lead a global marketing team.Career OpportunitiesDepending on your strengths and career goals, this role can lead to either a management track or a specialist track.Management TrackLead global marketing strategy, budget planning, KPI management, team building, and international marketing operations.Specialist TrackDeepen your expertise in areas such as global marketing strategy, demand generation, CRM and marketing automation, content marketing, event marketing, or marketing operations.This role can also open future career paths in business development, product marketing, sales strategy, and global business development.Compensation and BenefitsAnnual salary: JPY 7,000,000 - 12,000,000Final compensation will be determined based on experience, skills, and current salarySalary review, promotion, and evaluation twice a yearPerformance-based incentives paid twice a yearFull social insurance coverageCommuting allowanceFamily allowanceVisa and English-language supportLearning and certification supportFree drinksCompany-wide events and awardsHybrid work available with manager approvalFlexible working arrangements available depending on team and approvalWorking Hours9:00 AM - 6:00 PMHolidaysTwo days off per week (Saturday and Sunday)Year-end and New Year holidaysPaid leaveSpecial leaveParental leaveOther statutory leaveOrganization Highlights22% international employeesTeam members from 20+ countriesDiverse and global work environmentStrong collaboration across business and product teamsInterview ProcessResume screening1 to 2 online interviewsFinal interviewOffer