Global Marketing Manager

Job TitleNorth America Global Marketing Manager Influencer Marketing | TikTok Shop | AmazonLocationSeoul, South KoreaAbout Our ClientOur client is one of Korea's fastest-growing global derma-cosmetic companies, operating a premium professional skincare brand with a rapidly expanding international presence.Since its establishment in 2014, the company has achieved approximately 150% average annual growth, surpassed KRW 100 billion in annual revenue, and expanded its business across 75+ countries throughout North America, Europe, Asia, the Middle East, and the CIS region.In 2024, the company was acquired by Morgan Stanley Private Equity, further accelerating its long-term global expansion strategy and reinforcing its position as one of Korea's leading global beauty companies.Recent Business Highlights#1 Body Care Brand during Qoo10 Japan Mega WariStrong momentum across global cross-border e-commerce and marketplace channels#1 skincare category at the Printemps Haussmann (Paris) pop-upOngoing expansion with leading European beauty retailers, including Douglas and FlaconiAmazon Germany launch supporting broader Western European expansionThe OpportunityThe Global Marketing Team shapes the brand’s long-term growth roadmap and develops integrated marketing strategies across content, commerce, and digital channels.As a North America Global Marketing Manager or Team Lead, you will drive the brand’s next stage of growth through influencer marketing, TikTok Shop, and Amazon. You will build creator partnerships, develop locally relevant content, and turn consumer insights into measurable improvements in awareness, conversion, and revenue.This is a highly visible role combining brand-building with commercial execution. Depending on experience, senior candidates may take broader ownership of Amazon US growth and lead integrated initiatives across marketplace operations, performance marketing, and cross-functional teams.Key ResponsibilitiesNorth America Influencer & Content MarketingAnalyze North American consumers, market trends, competitors, and content opportunities.Identify and build long-term partnerships with influencers, creators, and affiliates.Plan and execute influencer campaigns, UGC, and short-form content initiatives.Manage communication with overseas creators, agencies, and business partners.Analyze campaign performance and scale high-performing content and partnerships.TikTok Shop & Amazon GrowthDevelop and execute TikTok Shop growth strategies for the North American market.Build and manage Creator and Affiliate-driven sales programs.Monitor and improve sales, traffic, conversion rate, ROAS, and affiliate productivity.Plan integrated campaigns aligned with Amazon promotions, product launches, and key retail events.Drive traffic and conversion between influencer content, TikTok Shop, and Amazon.Support Amazon US growth through content, promotion, performance analysis, and marketplace optimization.Performance & Cross-functional ExecutionTranslate marketing and commerce data into actionable growth initiatives.Monitor core KPIs across content, paid media, TikTok Shop, and Amazon.Collaborate with Sales, Product, Design, Supply Chain, Logistics, and Regulatory Affairs teams.Coordinate campaign calendars, launches, creative assets, promotions, and inventory requirements.Build a scalable, data-driven marketing operation for the North American business.Who We’re Looking For2–7 years of experience in global marketing, influencer marketing, digital marketing, performance marketing, e-commerce, or marketplace operations.Proven experience managing influencer campaigns, creator partnerships, or UGC initiatives.Experience in, or strong understanding of, the North American consumer market.Excellent English communication skills for working directly with overseas creators, agencies, and business partners.Strong analytical ability with experience improving marketing or commercial performance through data.Ability to operate with ownership and speed in a fast-growing, entrepreneurial environment.Eligibility for international business travel.Preferred QualificationsInfluencer marketing experience in the US or other English-speaking markets.Hands-on experience with TikTok Shop or Amazon Seller Central.Experience with TikTok Ads, Meta Ads, Shopify, or global e-commerce platforms.Experience in beauty, skincare, health supplements, FMCG, or consumer brands.Experience planning and scaling UGC or short-form content.In-house marketing experience with direct ownership of measurable business results.Why JoinJoin one of Korea’s fastest-growing global beauty companies with a presence across 75+ countries.Take a central role in shaping the brand’s growth strategy for the North American market.Build and scale influencer, TikTok Shop, and Amazon initiatives with direct commercial impact.Gain broad ownership across brand marketing, content, e-commerce, and performance growth.Work directly with global creators, agencies, and marketplace partners.Build a long-term global marketing career within a rapidly expanding K-Beauty organization.Work Environment & BenefitsFlexible working hours with core time (10:00–15:00)Early leave or late start options with approximately two hours of flexibilityAnnual health check-up and group insurance coverageSupport for personal milestones and family eventsProduct allowances and employee discounts of up to approximately 95%Support for AI tools, language learning, and performance incentives

Employment Type: Full-time, including a three-month probationary periodContactElise S.

YoonPermanent Consultant | IT & Commercial PracticeAdecco KoreaElise.Yoon@adecco.com+82 2 6200 9786