Global Press Director

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!Summary: The Global Press Director will define, lead, and elevate Huda Beauty's global public relations strategy, shaping how the brand shows up in earned media, culture, and global storytelling moments. This leader will build brand equity, protect reputation, and drive cultural relevance through world‑class communications.This role requires a visionary PR strategist with deep global media expertise, a robust industry network, and a proven ability to craft narratives that influence brand perception across markets.Essential Duties and Responsibilities:Strategic LeadershipDefine and own the global PR strategy to strengthen brand visibility, desirability, and authorityEnsure PR narratives ladder seamlessly into broader brand and communication strategies across marketsBuild global frameworks, playbooks, and processes that ensure PR excellence and consistencyAct as a strategic advisor to the Founder, VP Communications, and senior leadership on brand narrative and cultural storytellingPublic RelationsLead and evolve the global PR function to set industry benchmarks in storytelling, influence, and thought leadershipBuild and maintain strong relationships with global editors, key media, creators, and cultural voicesLead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaignsArchitect global storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethicsRepresent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunitiesPartner with internal communications to ensure internal narratives align with external brand storytellingFuture of PR & InnovationChampion modern PR formats including brand journalism, social-first storytelling, and creator‑driven earned media—not event-led experiencesStay ahead of evolving media ecosystems, emerging platforms, and cultural storytelling trendsIntegrate non-traditional and cross‑platform storytelling to maintain cultural relevancePartner with digital, social, and content teams to strengthen owned media channels that support earned narrativesExplore emerging technologies (AI-driven insights, predictive media tools) to enhance PR strategy and narrative targetingCrisis Management & Brand ProtectionDevelop and maintain crisis communication protocols, ensuring readiness and rapid responseProvide strategic counsel to leadership on sensitive issues, reputation risks, and high-stakes communicationsMeasurement, Reporting & BudgetingDefine KPIs and reporting frameworks to measure PR impact (media value, SOV, sentiment)Own PR budget allocation, ensuring investments align with brand prioritiesUse analytics and social listening insights to optimize messaging, storytelling, and PR effectivenessRequirementsBachelor's or Master's degree in Communications, Public Relations, Marketing, or related field8+ years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyleProven success leading large-scale global PR campaignsDeep understanding of classic and digital media landscapesEstablished global network of editors, journalists, creators, and talent repsStrong crisis communication, storytelling, and leadership skillsExcellent project management and cross-functional collaboration abilitiesMultilingual and global market experience is a plusBenefitsMonthly "Self Love Days" - at company discretionPremium Medical/Dental/Vision coverage for employee plus dependentsMonthly coaching sessions with our in-house Success CoachEmployee discounts on all Huda Beauty productsQuarterly product gifting Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.