Google Ads Specialist - Healthcare Niches

We are looking for an experienced Google Ads Specialist who has hands-on experience generating qualified leads for healthcare and high-value local service businesses.Our primary niches include:ABA Therapy / Autism ServicesDental ClinicsAesthetic Clinics / Medical SpasOther healthcare and appointment-based businessesThis is a performance-focused role. We are looking for someone who understands that success is not simply about traffic, impressions, or clicks. The primary goal is to generate qualified leads and booked appointments at a profitable cost per acquisition (CPA).Key ResponsibilitiesBuild, manage, and optimize Google Ads campaigns from start to finish.Conduct keyword research based on search intent, location, competition, and service profitability.Manage Search campaigns for local and multi-location healthcare businesses.Create effective campaign, ad group, keyword, and account structures.Write high-converting ad copy relevant to each healthcare niche.Continuously review search terms and build strong negative keyword lists.Optimize bidding, budgets, locations, devices, schedules, audiences, and other campaign settings.Improve CPL, CPA, conversion rate, and overall lead quality.Identify wasted ad spend and take action to reduce it.Manage campaigns across multiple client accounts.Monitor pacing to ensure monthly budgets are spent appropriately.Analyze competitor advertising and identify opportunities for improvement.Work with landing page/website teams to improve conversion rates.Provide clear reporting on campaign performance, problems, and next actions.Conversion Tracking & AnalyticsThe candidate should be comfortable setting up, testing, and troubleshooting conversion tracking, including:Google Ads conversion trackingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Website form submissionsPhone call conversionsAppointment/booking conversionsEnhanced Conversions where appropriateCRM/offline conversion tracking where availableYou should be able to distinguish between real business leads and misleading conversion numbers caused by poor tracking.Healthcare Advertising ExperienceHealthcare PPC experience is strongly preferred.Candidates with experience managing campaigns for ABA therapy, behavioral health, dentists, orthodontists, aesthetic clinics, med spas, dermatology, or similar healthcare services will be prioritized.You should understand the challenges of healthcare advertising, including:High-CPC and competitive keywordsLocation-based targetingLead quality vs. lead quantityInsurance-related search intentTreatment/service-specific campaignsGoogle Ads healthcare advertising policiesSensitive targeting and personalized advertising restrictionsPatient privacy considerationsFor ABA Therapy campaigns specifically, experience with parent-intent keywords, insurance-related searches, location targeting, and qualified intake lead generation is a major advantage.Required SkillsProven hands-on Google Ads campaign management experience.Strong understanding of Google Search Ads.Excellent keyword and search-intent research skills.Strong understanding of bidding strategies and budget optimization.Ability to diagnose why a campaign's CPL/CPA is increasing.Experience with GA4 and Google Tag Manager.Strong conversion-tracking and troubleshooting skills.Ability to analyze performance using actual data rather than vanity metrics.Strong written English for ad copy and client communication.Ability to independently manage multiple accounts and priorities.Strong attention to detail.Performance MetricsYour performance will primarily be evaluated using:Qualified Leads • Cost per Lead (CPL) • Cost per Acquisition (CPA) • Conversion Rate • Lead Quality • Booked Appointments • Budget Efficiency • Conversion Tracking AccuracyCTR, CPC, impressions, and Quality Score are important diagnostic metrics, but business outcomes are the priority.Working HoursThis position requires availability from:8:00 PM – 5:00 AM Pakistan Standard Time (PKT)Candidates must be comfortable working the night shift on a consistent basis and being available for communication and account management during these hours.Preferred QualificationsGoogle Ads certification3+ years of hands-on PPC experienceExperience managing significant monthly ad budgetsAgency experience managing multiple client accountsExperience with U.S.-based healthcare clientsExperience with CallRail or similar call-tracking platformsExperience importing CRM/offline conversions into Google AdsLanding page/CRO knowledgeExperience with Looker Studio reporting