Google ads Speclists | 2 years Experience

Company Description Keystone Medics provides customized medical billing and revenue cycle management solutions that help healthcare practices strengthen their financial performance. The organization enables clinics, specialty groups, and large healthcare facilities to focus on patient care while Keystone Medics manages billing, compliance, and collections. A team of certified billing specialists, coders, and revenue experts combines precision, transparency, and technology to ensure accurate claims and faster reimbursements. By optimizing revenue retention and streamlining billing processes, Keystone Medics serves as a trusted backbone for diverse healthcare providers.Role Description The Google Ads Specialist is a full-time, on-site role based in Lahore. This position is responsible for planning, creating, and managing Google Ads campaigns to generate high-quality leads for Keystone Medics and its healthcare clients. Day-to-day tasks include keyword research, ad copy development, bid and budget management, ongoing campaign optimization, and performance analysis using Google Ads and related analytics tools. The specialist will collaborate with marketing and operations teams to align campaigns with business goals and ensure compliance with healthcare advertising guidelines. The role also involves preparing regular performance reports, testing new strategies, and recommending improvements to maximize return on ad spend.Qualifications Candidates should possess strong Google Ads campaign management skills, including keyword research, ad group structuring, bidding strategies, and performance optimization.Candidates should possess skills in data analysis and reporting, including use of Google Analytics or similar tools to track conversions, interpret campaign metrics, and present insights.Candidates should possess skills in digital marketing fundamentals, such as PPC advertising, basic SEO understanding, landing page optimization, and lead generation strategies.Candidates should possess communication and collaboration skills, including clear written and verbal communication, stakeholder coordination, and the ability to explain technical concepts to non-technical team members.Candidates should possess strong organizational and problem-solving skills, including attention to detail, time management, and the ability to manage multiple campaigns simultaneously.Minimum 2 years of hands-on experience in Google Ads, preferably in healthcare, professional services, or B2B environments.Relevant certification (e.g., Google Ads Certification) is highly beneficial.Bachelor’s degree in Marketing, Business, IT, or a related field is preferred but not mandatory if experience is strongly demonstrated.